Time is arguably one of the most precious resources in the video production ecosystem. As a filmmaker, brand content developer, or YouTuber, being able to create videos in a shorter duration than your peers increases your competitiveness. The newest addition to the editing powerhouse is AI-driven editing software which is single handedly transforming the various processes associated with video production. These tools not only make processes faster but also more efficient, allowing for creative avenues that were once thought inaccessible.
Let’s take a closer look at how embracing artificial intelligence (AI) can be the competitive advantage for your business in the ever-changing AI video editing world.
Analyzing AI Editing Software
Editing tools that perform automated tasks such as AI-driven editing software are powered by machine learning. AI-driven editing software boosts efficiency by analyzing, processing, and manipulating video content with algorithms that outperform traditional tools, such as through automation. Tasks that previously required manual effort and took hours can now be done with algorithms in an efficient manner.
Adobe Premiere Pro’s Sensei and Final Cut Pro’s Smart Conform are examples of tools utilizing AI in video editing through automating:
- Scene Detection: The process of finding active scenes in the raw footages.
- Audio Leveling: Improvement of clip’s sonic quality and balancing the volume levels of sound in the video.
- Color Correction: Matching mood and tone along with transitions of clips across video content edges.
- Object recognition: Enhancing editing workflows by tagging and trimming key components in a frame.
These capabilities are not just features; they redefine what is possible for people working under tight deadlines without sacrificing any quality.
Automating Routine Activities to Enhance Workflows
Repetitive work has traditionally been viewed as a disadvantage in terms of productivity. Consider the example of editing a wedding video. In the past, an editor would have to watch hours of footage to find key moments like the vows, first dance, or cake cutting. Now, AI tools like Magisto or Lumen5 do that for you, enabling editors to spend their time on planning and creativity.
As with any saving, there are key features:
- Auto-Tagging: The ability of AI to recognize faces, objects, and even emotions enables easier searching and organizing footage.
- Cut Detection: The Ability of tools like DaVinci’s AI Cut Detector to recognize intercuts helps reduce time spent on cutting and splicing.
- Smart Suggestions: Suggesting edits, transitions, and effects with AI-based implementation tailored to the project’s style or mood enhances presentation.
All these changes result in enabling framing changes in the action of storytelling, arguably the most creative and engaging part of video production.
Creativity Augmented by AI
It is no secret that AI is now a major part of the world we live in, and some may argue it “diminishes” creativity. However, this is a misunderstood notion. The creativity of a person is never replaced, but simply rechanneled by AI as labor-saving solutions take care of repetitive and tiresome activities.
For example, Runway and Topaz Video Enhance AI are able to aid editors with a lot of tasks which include:
- Style Transfers: One-click application of unique looks on style videos.
- Super Resolution: Enhancing video footage to 4K or higher.
- Virtual Set Extensions: Creating new realistic sets or backgrounds, or expanding existing ones.
Independent creators need not have large budgets to fulfill all their visions as modern AI tools make these once expensive features so easy to access.
AI In Action: AI-Driven Editing Tools
Modern AI-driven editing software is no longer a dream, but a necessity. It is actively being implemented in different fields such as:
- Filmmaking: Directors and editors tackle the task of Pre-vis in AI, achieving rough cuts in record time, and storyboards are generated now more than ever.
- Marketing: Ad campaigns at a certain scale depart from the brand only to have the AI personalize them for separate audiences.
- Social Media: Making use of AI integrated into Canva Video and Kapwing, social media creators are able to produce tailored content in seconds.
Now that the former barriers to entry for professional-grade video production are being lifted, anyone with a vision can boast stunning results that rival what high-end studios offer.
The Learning Curve
Even though the tools powered by AI are simple to use, there is still a learning curve. Here are some things to consider using these technologies:
- Know the Workflow: Not every AI tool works with all production styles. Tools that compliment your workflow should be the ones that you try to use.
- Keep An Eye On The Changes: Development of technology is very fast these days. Look for the newest changes or features to optimize your workflow.
Balance the Use of AI Automation With Manual Creativity: The use of AI tools can do most of the things, but they should always have the human creativity to compliment them. AI should be there to assist and never replace.
Addressing the Common Concerns About AI
First, and foremost, there are some risks that come with adopting any new technology. Probably the most reported risks are;
- Job Loss: Are editors going to be replaced by AI? The answer here is very simple, not really. It will just change the responsibilities of editors to focus more on finding strategies and doing creative work.
- AI Over Dependence: There are people who fear the absence of human touch that comes with manual editing. That being said however, AI solutions can be adjusted to, so you can still have full control over the creativity.
Everyone can maximize the advantages of AI tools while ensuring it won’t compromise the art of crafting it by treating it as an assistant, instead of a rival.
What Lies Ahead for AI in Video Production?
The future for artificial intelligence in video editing has a bright outlook. The following trends are predictive of what to come:
- Real-Time Editing: Take it a step further. What if AI could edit your work as you film it and provide immediate responses and previews?
- Hyper-Personalized Content: New AI will allow producers to create different versions of the same video specifically designed to different audience groups.
- Effortless Collaboration: AI technology that exists in the cloud will enable teams to work together remotely, simultaneously, in different time zones and overcome distance.
Are You Prepared for AI Integration Into Your Routine?
The development of AI editing tools reflects broader shifts within our industry. AI is redefining the rules of the game in denoting creativity by undertaking dull and repetitive jobs, streamlining the process of video production, and democratizing the art of storytelling. The future is faster and smarter, and it’s all thanks to AI.
At Reset Media, we are excited to share more insights on video production, storytelling, and emerging industry tools designed for creators. We empower you with tutorials and expert resources to help usher in the future of filmmaking.