AI video marketing is akin to a magic performance: brands and businesses make it look simple but behind the scenes, countless efforts are made to ensure the end result is appealing.
Even if AI-powered videos are an everyday thing nowadays, many people remain oblivious to how complex the entire process really is.
What many people don’t know is that AI is transforming the entire video marketing industry as brands and businesses are able to market their products at lower costs while capturing better engagement.
But unfortunately, they do not want to share their secretive skills and tricks.
But now, you don’t have to worry anymore.
In this article, we will be sharing seven AI marketing strategies currently in practice at some of the top brands, and how you can incorporate them too!
1. AI Can Generate Entire Videos in Minutes
Tools such as Synthesia, Runway ML, and Pictory let users create complete marketing videos using only text prompts. With the aid of automation and deep learning, these tools can:
- Transform a basic draft into a well-edited video.
- Design AI “digital employees” that are both visually and vocally relatable.
- Produce short social media video snippets in a matter of minutes.
- Edit video trailers from raw footage independently.
Who Should Use This?
This is a blessing for the small business owners, influencers, or solopreneurs that seek high end videos without the need of a professional video editing team.
2. AI Can Personalize Videos for Every Viewer
Imagine a marketing video in which you are addressed by your name, and an AI personalized voice greets you. Leading brands are employing AI tech to make each video tailor-made for the viewer which causes a positive impact on total engagement percentage.
How? AI can:
- It allows the addition of the viewers’ name, preferences, and location.
- Changes the messaging according to user behavior.
- Enables creating region-specific content without any reshoots.
Who Should Use This?
Business owners who launch email marketing campaigns, lead nurturing, or onboarding processes will benefit greatly from this innovation. AI personalized videos increase engagement rates and conversion rates significantly.
3. AI Predicts Viral Trends Before They Happen
With the help of AI, there are now better ways to gauge data from social media and Youtube, analyze the endless online conversations and estimate what ‘hot’ topic is about to emerge. They can:
- Make early identifications of the new trending video styles.
- Recommend the appropriate video duration and format for maximum engagement.
- Examine competitor’s content plans to exploit any missing areas.
Who Should Use This?
If you are interested in creating videos that trend before they peak, AI powered tools such as BuzzSumo, Vidooly, and TubeBuddy should be the go to.
4. AI-Generated Deep Fake Influencers Are Taking Over
You got it right, influencer marketing now has AI-generated avatars, and they’re already getting marketing contracts. From AI mascots for brands to Lil Miquela, businesses are already utilizing AI avatars that:
- Don’t grow old, fall ill, or make PR jokes.
- Can be commanded to speak precisely what the business desires.
- Interact with fans just like real influencers would.
Who Should Use This?
If you are looking for followers for your account but can’t shell out the money for the expensive influencers, AI avatars can be your 24/7 digital brand ambassador.
5. AI Automates A/B Testing for Maximum Conversions
I remember when this particular aspect of AI marketing was completely manual, contrasting to how it is now since I can:
- Get different versions of the same clip created with various hooks, captions, and calls to action.
- Automatically test them to various segments of the audience.
- Allocate budgets to best-performing videos and in turn get real-time optimization.
Who Should Use This?
Any business that puts paid ads on Facebook, VidMob and Pathmatics along with many other AI powered ad optimizers put you on greater ROI.
6. AI Can Repurpose One Video into 100+ Pieces of Content
Instead of actually creating fresh content, AI can:
- Split lengthy videos into short segments to create micro videos.
- Auto generate videos’ captions, subtitles, and transcripts.
- Change videos into blog articles, tweets, even podcasts.
Who Should Use This?
Tools like Descript, Repurpose.io, and Opus Clip will save hours off your work schedule if you want to produce more content with lesser hard work.
7. AI is Making Human-Like Voice Overs Obsolete
AI voice over technologies such as Eleven Labs, WellSaid Labs, or Murf AI can create stunningly realistic voice overs that sound human and even have controlled emotion. They also:
- Are much cheaper as compared to hiring a professional voice actor.
- Support several languages, accents, and even tones.
- Can be edited and manipulated without the need to re-record.
Who Should Use This?
AI voice overs are perfect for explainers, video tutorials, and even podcasts as you won’t need to employ a voice artist.
AI Video Marketing Is Here to Stay
AI has single-handedly transformed the modern business world. Brands are optimizing AI tools to create videos in record time and make predictions about what videos will go viral — and the results speak for themselves. AI is a serious player when it comes to video marketing.
And the best part of AI Video Marketing Tools is that you don’t need to break the bank to scale your video marketing efforts. In fact, many of these tools are free, or at least reasonably priced.
So what are you waiting for? Tell me in the comments if you have tried an AI video marketing tool, which ones you prefer, and which ones you are eager to try out.