Have you ever seen a video that sucks you in and makes you feel like you are part of the situation? Picture taking your phone and looking at a picture of a product right in front of you. It’s the great feature of augmented reality (AR) technology in video. With the ever-growing competition for white space tension among Indian brands, AR provides audiences with an opportunity to interact with the product and leave a lasting impression.
In this article, we’ll focus specifically on video AR campaigns in Indian brands’ content and their role in grabbing the customers’ attention, affinity to the brand and most importantly, driving sales. By reading the article, you will also be provided with detailed steps on how to incorporate AR into marketing campaigns and be shown examples of effective marketing campaigns. As a result, you will not only be able to appreciate the effectiveness of AR technologies but also be compelled to apply AR in your video marketing strategy.
What is the AR application in Video Making? Let’s begin and see how this technology can enhance the narrative of your brand.
What exactly is Augmented Reality?
Augmented reality includes a combination of digital and real-world environments which lets the user interact with vivid objects in real time. This is different from VR as virtual reality takes the user to complete or 100% digital space whereas augmented reality takes the digital content and places it in the real world. This is becoming popularly integrated in the sphere of video marketing and giving brands new opportunities to reach their potential customers.
What is the purpose of making Augmented Reality Videos?
Engagement: AR comes in handy and grabs people’s attention where other media can oftentimes fail. When users participate, they are likely to engage in more content.
Memorability: Different and not so typical experiences are most highly likely to be remembered. Consumers can easily remember the brand that appealed to their emotions.
Differentiation: In an increasingly globally competitive marketplace, AR is one of the elements that can provide the same brand with a competitive edge. It shows creativity and interests to deliver exceptional customer service.
Conversion: Good content makes people want to buy. AR helps consumers picture products in their surroundings which increases the likelihood of purchase.
How Indian Brands Have Integrated Augmented Reality in Video Marketing
1. Tanishq’s Virtual Try-On Campaign
One of the top jewelry brands in India, Tanishq, rolled out an Augmented Reality feature that allows customers to see how pieces of jewelry would look on them virtually. In an advertisement video, customers could also hold different jewelry pieces right in front of them on their smartphones. This not only improved the purchasing process but also cut down the doubt that arises when one purchases jewelry online.
Key Takeaway
It should be noted that interactive features that enable customers to visualize the items considerably increase the chances of engagement and conversion.
2. Maruti Suzuki’s AR Showroom
Another brand, Maruti Suzuki developed an augmented reality experience that enabled potential car buyers to interact with vehicle models using a video app. The buyers were able to engage with a number of features of the cars as well as the colors and specifications at the time of the app usage. This was especially important as it helped narrow the gap that existed between the online search and the actual purchase behavior.
Key Takeaway
With these two forms, AR and traditional video content, consumers are likely to as well comprehend the product better and be confident in their purchase decisions.
3. Pepsi’s AR Experience at IPL
Pepsi launched an AR game during the Indian Premier League (IPL) which enabled fans to connect with their favorite players. The campaign included videos of the AR experience of the match and encouraged fan interaction. This not only increased the brand visibility but also established a more vibrant community around the IPL.
Key Takeaway
It is possible to use such AR campaigns however with a more pronounced focus by integrating them with exciting aspects of popular events and moments in culture.
Implementing AR in Your Video Marketing Strategy
Steps to Get Started
Defining Specific Situations for the usage of AR: What do you hope to achieve utilizing AR? Engaging visitors, earning more revenue, or enhancing brand image? Specific and concise expectations will help define your campaign.
Select the Correct Tools: Spark AR, Vuforia, ARKit are some of the AR tools available. Choose whichever you are comfortable and comfortable with.
Compose Content that can Connect Emotionally:” The potential for AR is driven by the audience’s engagement with the content. Write some scripts that tell stories that align with the brand and the audience.
Look and Modify: Focus on the results of your AR campaigns. You can also use statistics to show things that have benefited you in the past and adjust your target in the future.
Promote Your AR Experience: It is crucial to inform your audience about your AR services. Use social networks, email marketing, or your site to advertise your offerings.
Tips for Effective AR Videos
Keep It Simple: The end users may become overwhelmed by complex AR experiences, thus they need to be as intuitive as possible.
Focus on Quality: It is a must to have decent visuals and sound to be able to keep the users interested, if not they will leave very shortly.
Encourage Sharing: Design experiences that are shareable. It can help in natural growth or to gain more exposure for the brand.
The Future of AR in Video Marketing
AR technology is advancing too fast, it has a very bright future in video content marketing as well. And as increasing brands start establishing AR, more even interesting uses are expected in the future. From virtual try-ons to immersive narrative, the opportunities are limitless.
Trends to Watch
Improved Analytics: Better tools for measuring the success of AR campaigns should come in the future, that would enable brands to develop data driven strategies.
Conclusion
In addition, augmented reality is more than a fad; it is a potent tool. It can change the way brands reach out to their target consumers. By providing video experiences, Indian brands can captivate customers in ways that other forms of advertisements cannot. Be it virtual try-ons, product displays, or event-centered experiences, AR is a great addition to your marketing strategy quite seamlessly without any hurdles.
While you think of ways to use AR in your own video content, make sure you use it in a way that adds value and creates a positive experience for the audience.
If you are searching for assistance on how to incorporate AR features into your business marketing strategies, you may want to contact Reset Media. They help their clients devise original media solutions that help create memorable brands.
Take advantage of the new ways of video marketing and make your brand memorable.