With our shrinking attention spans, it’s more important than ever to keep your audience interested. Let’s say you open your email, and you read an email that prompts you to press play. Video email marketing is no longer just trendy, it’s revolutionary. It can turn your campaigns from everyday to extraordinary and give your brand some competitive edge over other competitors.
The digital ecosystem in India is rapidly changing, and the brands that are able to take full advantage of video are reaping rewards. This article describes how Indian Brands are incorporating Video in their email Marketing. By the end, you’ll be in a position to see how you can incorporate video in your campaigns and perhaps how some support can help elevate your efforts.
What Videos Should You Include in Your Email Marketing?
The Impact of Video
Video in emails, for example, is proven to increase click-through rates by as much as 300%. Why? Because the video is engaging. It conveys messages efficiently and effectively, and simplifies complicated information into digestible forms.
Benefits of Video in Emails
Better Attention: Videos engage viewers more than words.
Better retention: Users tend to remember videos better.
More Trust: Videos can make you feel more connected with your brand.
Real-Life Examples from Indian Brands
Zomato: With a funky approach to marketing, Zomato is known for incorporating short, funny videos into their emails. The videos are not only entertaining, but they also showcase product or service updates, thus enhancing customer experience.
HDFC Bank: During the pandemic, HDFC Bank distributed video tutorials via emails in which they explained digital banking capabilities to customers. This educated their audience as well as earning trust by offering support when needed.
What is Video to Use in Email Marketing Campaigns?
1. Pick the Right Kind of Video
Videos do not all look the same. If it’s a goal you’re trying to achieve, you could decide:
- Demos: demonstrating how to utilize a product.
- Customer References: Honest reviews of happy customers help to generate trust.
- Behind the Scenes: Talk about your culture or manufacturing process.
2. Keep It Short and Sweet
Attention spans are short you want to shoot videos that are 30-60 seconds long. This is just long enough to say what you want without boring your audience.
3. Optimize for Mobile
As most users read emails on their phones, be sure to design your videos to suit them.
4. Use Eye-Catching Thumbnails
A well-written thumbnail can make a huge difference to the number of times people will click your video. Select a good-looking image that is suitable to match the video.
Strategies for Creating Watchable Videos
You don’t have to pay a fortune for making videos. Here are some tips:
- Storytelling: Narratives resonate with viewers. Build a narrative around your brand, product or customer experience.
- Quality over quantity: Don’t make tons of cheap videos, just make quality videos. It’s all about lighting, sound, and a clean background.
- Humor: Humor will help make your videos more likable and shared, as long as it aligns with your brand personality.
Tools for Video Creation
If you’re an amateur, you don’t have to pay for fancy tools. Here are some tools you can leverage
- Canva: For making simple videos from templates.
- InShot: A lightweight video editor for mobile devices.
- Adobe Spark: Provides high-quality video editing tools.
Analyzing Video Performance
It’s very important to measure how well your videos are performing. Use metrics such as:
- Click-throughs: Calculate how many people clicked on your video.
- Time spent: Observe the time viewers are spending on your video.
- Conversion rates: Measure whether video content is selling or sign-ups.
Tools for Analytics
- Google Analytics: Provides insights into traffic and conversions.
- Email Marketing Platforms: Most email marketing platforms, such as Mailchimp or HubSpot, provide email campaign analytics.
Conclusion
Videos can be one of the best ways to make the most of your email marketing. Adding videos to your campaigns will help you get noticed, keep people engaged and develop a stronger connection with your target.
If you’re looking to elevate your next campaign, think about the power of video. Whether you need guidance or assistance to produce powerful video content, Reset Media can provide you with personalized options to bring your brand to the forefront.