In the new world, trust is gold. Without it, brands do not make a living. And trusting a heterogeneous, tech-savvy, ever-evolving consumer base has never been more important for an Indian company. Video is one of the most promising tools for building meaningful, authentic relationships. Why? Because video makes you feel a little bit more human than just text or pictures might.
Let’s say you’re surfing Instagram and you see this lovely video of Amul where a dairy farmer talks about how Amul helped him transform his life. Now imagine how that makes you feel. You’re already familiar with the brand at a higher level, right? That’s what video does, it humanizes brands and establishes trust.
In this post, let’s see 5 ways you can use video to build trust with your customers accompanied by real-world examples from Indian brands. Ready to dive in?
1. Show Behind-the-Scenes (BTS) Footage
People love transparency. With consumers now wary of hype and oversold marketing, it will help your brand’s reputation tremendously if you demonstrate how things work. Behind-the-scenes (BTS) videos give others a glimpse into your company — your operations, your team and your mission.
In-Practice – Zomato’s Office Culture YouTube Videos
The food delivery company Zomato frequently posts BTS videos of their work environment on social media. These videos feature employees having fun in the office, brainstorming and even the odd blooper reel. In providing visual glimpses into the inner lives of the office, Zomato makes their brand relatable. The message? ‘We’re like you, we want to make your life easier.
How to Use BTS Videos
- Be sure to include a video of your production workflow or your team’s daily routine.
- Feature senior staff sharing their experiences and roles.
- Be honest about what you’ve struggled with and how you made it.
2. Use Customer Testimonials and Success Stories as leverage
There’s nothing more reliable than testimonials from your current and former customers. When users share their actual experiences with your product or service, you build trust from the ground up. Testimonials, particularly video testimonials, are more credible than written testimonials because viewers can witness the ad’s emotion, face, and sincerity.
Real-Life Example- Myntra’s Customer Stories
The fashion retail website Myntra regularly uploads customer testimonial videos, where real customers explain their shopping experience with the platform. These videos generate trust by sharing relatable and authentic stories about how Myntra solved a fashion problem or helped them find that right dress.
How to leverage Customer Testimonial Videos
- You can ask satisfied customers to share their experience on camera.
- Be specific about the pains that your product or service has overcome.
- Play it easy—never write too much script, it is all about being real.
3. Educational Content That Adds Value
Education is a way to gain trust, especially in India where people are becoming increasingly research-based. If you can teach your readers something they can benefit from, they’ll recognize you as an authority in your field. Not only does an educational video build your credibility, but it also engages your audience.
Real-Life Example – BYJU’S Educational Videos
BYJU’S, the popular edtech company, has grown an empire out of video education. Their learning material aims to make complex ideas easy for students to grasp, so they perform well at school. That has made BYJU’S the go-to learning destination for millions of Indian families.
How to Use Educational Videos
- Publish instructional videos based on your niche (for example, a cooking brand could publish recipe videos).
- Provide strategies to address the issues most prevalent to your audience.
- Make explainer videos that are animated when you have an advanced topic.
4. Live Videos for Instant Engagement
Live videos create a sense of timbre and verisimilitude. No cutting, no editing, it’s just you and your audience right there in the moment. Such openness is extremely effective for fostering trust. Whether it’s a product demo, a live chat or an event, live video lets your viewers see you face to face.
Practical Illustration – Tata Motors’ Real Life Product Launches
Tata Motors have been using live video to introduce new models and interact with their users in real time. Live streams provide the opportunity for potential customers to witness the product, discuss, and receive responses on-the-go. This real-time engagement makes the audience feel a deeper connection to the brand.
How to Use Live Videos
- – Conduct Q&A sessions live to answer your questions.
- Livestream product launches or behind-the-scenes sessions.
- Engage your audience with their feedback during the live session.
5. Brand Stories That Evoke Emotion
People don’t buy things; they buy narratives. If you can create a brand story that makes people feel good, you’ll develop more trust. Video storytelling lets you tell your brand’s story, purpose, and vision in an accessible and relatable manner.
Real-Life Example – Tanishq’s #WhenItRingsTrue Campaign
The Indian jewelry giant Tanishq did a campaign called #WhenItRingsTrue that included poignant accounts of actual couples and their personal wedding experiences. The emotional resonance these stories created for their audience allowed them to trust Tanishq as a brand who can relate to their experiences.
What to Use For Brand Storytelling Videos
- Tell the story of how your brand began and what you stand for.
- Feature the personal experiences of your founders or employees.
- Create videos that demonstrate customer journeys with your brand.
Bottom Line – Trust Is Slow — Video Makes It Easy
Trust with your audience isn’t something you develop overnight, but video will speed it up. Whether it’s behind-the-scenes video, customer reviews, training, live streams, or powerful brand stories, video gives you the ability to get closer to people.
Follow the example of some of the Indian brands that are already successfully doing it. A simple BTS video or a quick customer review might suffice.
And if you want to take your video marketing to the next level, Reset Media is here for you. We create authentic, compelling videos that resonate with your audience and create long-term relationships. If you are a start-up or an established brand, we are ready to guide you through the Indian market.
Are you ready to stamp your signature on video? Get in touch with us today and let’s build something cool together.
Conclusion
The new digital world requires authenticity, and video is your key to gaining credibility with your audience. It’s not about being right, it’s about being authentic. Whether you are filming a behind-the-scenes video, telling a customer success story, or crafting a personal brand narrative, video makes it possible to forge a relationship that’s more than a sale.
So what are you waiting for? Plan your next video today and begin to build trust in your audience.