The internet is brimming with video content. From YouTube to Instagram, brands constantly design appealing images to reach their customers. And guess what? Video is no longer a “nice-to-have”, it’s a necessity. Whether you’re a small business, an influencer or a marketer, the power of producing high-quality videos can make all the difference.
But the only thing is, in order to create great videos you need the right tools. In 2024, video editing applications are now more diverse and powerful than ever. If you’re searching for gorgeous videos that your audience would love, you’ve come to the right place.
Why Video Editing Matters for Brands in 2024?
Before moving to the best tools, let’s briefly consider why video editing has become so revolutionary. In India, especially, the marketing culture has been completely transformed to video content. Companies such as Zomato, Swiggy, and Tata Cliq have all adopted short, punchy, high-impact videos to attract the attention of the consumers. Swiggy’s Instagram reels, for instance, frequently include quick cuts that are riveting from beginning to end.
These videos are not made of random scraps of paper. It’s the editing that makes all the difference. It’s where you take raw footage and make it into a narrative, an emotion, and ultimately an action.
You need to get the right tools, though.
Video Editing Software – The Top Videos Editing Tools 2024
1. Adobe Premiere Pro
Recommended for- Enterprise and Larger Organizations
Adobe Premiere Pro is the powerhouse of video editing. Everyone from Bollywood directors to social media gurus are using it. It is a comprehensive program that offers everything from sophisticated color correction tools to integration with other Adobe products such as After Effects and Photoshop.
Premiere Pro is ideal for big videos such as documentaries or YouTube videos, but also works well for shorter videos. Interestingly, many Indian Youtubers including BB Ki Vines and FilterCopy use Adobe Premiere Pro to make their videos.
Key Features
- Multi-layer editing
- Advanced color grading tools
- Streamlined Adobe Creative Cloud workflow
- Pricing- ₹1,675/month (as of 2024)
2. Final Cut Pro
Recommended For- Mac Users and Performance Editing
For Mac users, Final Cut Pro is your friend. The software is optimized for Apple hardware, which basically means it runs lightning fast (even with 4K content). Final Cut’s magnetic timeline is ideal for editors who want to get stuck in the storytelling without worrying about all the minutiae.
Many Indian digital marketing agencies, especially those that work on very large budgets, use Final Cut Pro for its speed and stability. Amitabh Bachchan’s social media team, for example, used Final Cut Pro to edit videos with clear edges.
Key Features
- Optimized for Mac
- 360° video editing support
- Intuitive and fast interface
- Pricing- ₹24,900 (One-time purchase)
3. DaVinci Resolve
Pro Tip- Color Grading and Business Processes.
DaVinci Resolve offers color grading tools that are the best in the business. If your brand relies on professional-grade images — i.e., high-end Tanishq or Royal Enfield — this software is a must-have. You can also use it for collaboration workflows, so it is ideal for teams.
Resolve has both a free and a paid version, with the free one being extraordinarily comprehensive. It’s used around the world, and a number of Indian post-production studios, particularly in Bollywood, vouch for its color-correction features.
Key Features
- Professional-grade color correction
- Multi-user collaboration
- 8K editing support
- Pricing- Free (lite); 30,000 (Studio version)
4. Filmora (Wondershare)
For- Newbies and Content Writers
Filmora is the tool of choice for novices or small companies that want something basic and efficient. It’s easy to use, drag and drop, and features a lot of templates and effects that are easy to edit.
Many small Indian brands or local influencers — especially those working with Instagram or YouTube Shorts — prefer Filmora for its simplicity. Consider, for instance, Chumbak, a quirky Indian lifestyle brand with a splashy aesthetic. Filmora allows you to make those short, eye-popping edits that brands such as Chumbak put up in their social media marketing.
Key Features
- Easy-to-use interface
- Built-in effects and templates
- Affordable pricing
- Pricing- ₹4,999/year
5. KineMaster
Recommended for- Mobile Editing & On-the-Go Creators
KineMaster is one of the most used mobile editing apps in India. If you’re a video creator who has to edit videos on the go, this app will be your salvation. It’s as feature-rich as desktop software but built for mobile devices.
When brands such as Licious or Dunzo shoot short promo videos for Instagram or Whatsapp, KineMaster is the tool that their social media teams use. It’s ideal for making quick, snappy videos that can be shared in real-time.
Key Features-
- Full-featured mobile editing
- Multi-layer video support
- Support for 4K exports
- Pricing- ₹2,999/year
How to Select the Correct Tool for Your Job?
There are many options to choose from so how do you decide which one works best for your brand? Some thoughts-
- Budget- Adobe Premiere Pro and Final Cut Pro cost more, but offer advanced features. Conversely, apps such as Filmora and KineMaster are less expensive and intuitive.
- Version- Do you have a Mac or Windows PC? Certain applications (such as Final Cut Pro) are only available for Macs.
- Level- If you are starting from scratch, you may want to try something like Filmora. But if you’re a pro and need something more robust, you’d probably be better off using DaVinci Resolve or Adobe Premiere Pro.
- Type of Article- Social media short article? Perhaps KineMaster or Filmora will do the trick for you. Long-form, high-quality videos? Take a look at Premiere Pro or DaVinci Resolve.
Application In Practice- Swiggy’s Video Advertising Approach
Put this into perspective with Swiggy’s video advertising campaign. Swiggy uses both fast-paced, short-form videos and long-form videos, depending on the platform. Instagram Reels and YouTube Shorts, in particular, tend to be breezily humorous clips that need to be cut and retouched quickly, and this can be handled quickly with Adobe Premiere Pro or Filmora. To work with longer YouTube ads, or those that have more storytelling and editing in mind, we use Premiere Pro, or even DaVinci Resolve.
With this combination of tools, Swiggy can be agile and up-to-date across multiple platforms while simultaneously catering to multiple audiences.
The Future of Video Editing in India
As we head towards 2024, video will continue to re-shape the Indian digital marketing landscape. Whether it’s Instagram Reels, YouTube videos, or OTT, video production at high quality will never be enough. For brands, the right tools (and more importantly, the right users) will be imperative to staying ahead of the curve.
Final Thoughts- Let’s Bring Your Vision to Life
As you can see, there are many great video editing programs out there that will help you bring your thoughts to life. But remember, the right tool is half the fight. You must have the knowledge and imagination too to use them effectively.
If you want to make videos a bit more engaging, whether it’s for social, YouTube, or even large-scale campaigns, hire a professional team. Reset Media has aided various brands in India create high impact videos which do not only tell a story, but actually bring in business.
Do not settle for mere video editing, let’s make it memorable. Contact us now to discuss how Reset Media can transform your vision.