In the fast evolving digital marketing environment, video content surely is essential. It is high time that Indian brands use video content as means to reach their audience because video based platforms such as YouTube, Instagram and TikTok have taken off. But how do we make sure that our video marketing content isn’t random but rather strategic? This is where having an organized video content calendar comes into play.
You have content that can be delivered to thousands, no millions of prospective clients all thanks to content strategy.
A content calendar is a resource that helps you to draft ideas, schedule the shoots, and have messaging for every day or important event.
It streamlines the production process, helps to create buzz around the video therefore increasing audience engagement, and improves brand awareness.
We’ll go step by step on how to effectively create a video content calendar for Indian brands which will make it easy for the organizations to use video marketing effectively each time.
Identification of A Video Content Calendar
A content calendar for a video is not just a calendar; it is also a guide and necessary for the development of your brand’s video content strategy. Here is why you need one –
Consistency – Sharing videos on a regular basis helps to keep viewers interested as they know more content is forthcoming.
How Video Meets Alignment with Goals – When content is mapped out in an organized manner, it can be made sure that goals of business as well as campaigns are achieved in an efficient way.
Resource Management – The factor of planning on the other hand aids in better allocation of resources including time, budget and human resource.
Evaluation of Performance – A calendar also allows seeing the trends of content of various types and how they have performed throughout a specific time period.
How to create your Video Content Calendar
Step 1 – Specify the objectives
The first step in this direction is to determine what exactly one wishes to accomplish by submitting the video content. For instance, do they want to boost brand visibility, create leads, or entice customers to purchase?
Example – Zomato offers an excellent example of how the company can leverage video use on the online platform to actually improve brand visibility and grow its customer base. Most of the entertaining and relatable videos of the promotion are scheduled to run at the same time as the promotional campaign.
Step 2 – Understand your Users
Target market undoubtedly holds the key to success, and knowing whom to target is of paramount importance. Look into the target’s likes, interests, activities, and challenges. This will determine the approach to take when developing the content.
Tip – Google Analytics and social media insights are some of the tools that can be employed to find out specific data about the audience
Step 3 – Identify the Platforms
Every video doesn’t fit all the platforms. Be clear about where to put the content. Following are some of the common platforms in India for publishing content.
- YouTube – This platform is useful when someone wants to make a video tutorial or use extended content.
- Instagram – This platform concentrates on short clips and short stories, therefore best for teasers.
- Facebook – Suitable for a variety of content.
- Tik Tok – Best for short and funny clips.
Stage 4 – Generate Content Concepts
Introduce the members of your team to the process of creating video content by conducting a brainstorming meeting. Fetch the ideas based on seasons, popular news, or the company’s customers.
Example – For instance, Tata Tea tends to do videos whenever there are any festivities so that their videos are in sync with the occasions that appeal to them.
Stage 5 – Prepare a template of the calendar
You can use Google Sheets, Trello, or specific content calendar applications to prepare your calendar. You should add further columns –
- Content Headline
- Video Style (for example, instruction, advertising)
- Date of Release
- Social Media
- Stage (for instance, scheduled, filmed, still in post)
- Comments
Stage 6 – Set up Production
Set up the working schedule backward starting from the release dates and specify the time for each facet of production i.e. writing the script, shooting it, editing it and obtaining the necessary approvals.
Stage 7 – Evaluation and Correction
Employ the strategy of evaluating their videos for performance once they start going live. These engage tracking of statistics like the number of views, engagements, and conversions into sales.
Example – As for Swiggy, they carry out an in-depth evaluation of their video campaigns on a frequent basis, changing their tactics depending on what the audience clearly likes. Such flexibility enables them to remain current and interesting.
Advice on How to Effectively Manage A Video Content Calendar
Be Prepared to Change – The educators argue that we now live in a fast changing world. Yes they are correct. Thus, you should change your calendar whenever needed to cater to the new content that is relevant.
Collaborate – Bring in other departments—such as sales and aftersales—so that you will have a broader perspective on what type of content will be beneficial.
Engage with Your Audience – Invite the viewers to contribute their opinions and ideas. This can result in new content concepts which are relevant to the viewers.
Common Challenges & How to Overcome Them
Challenge 1 – They can’t come up with new ideas
There are occasions when one experiences a dried-up thought stream, and there’s no fantasizing of new concepts.
Solution – Overlay and spy on the works of competitors or synonymous brands. You will never know when you might get inspired.
Challenge 2 – Shortage of Resources
Not every brand can afford a costly video shoot.
Solution – Think quality over quantity as many videos are impactful, even if they are basic, or worst when produced. For example, simple yet direct and unmixed with expensive materials videos are often employed by Patanjali that appeals to the consumers.
Challenge 3 – Trend Phenomenon- everyone is talking about trends and how can one keep up with them?
There is no lower hand these days, the demand has kept evolving or revolutionizing and so to keep up with the demand is quite a challenge.
Solution – Use that time every now and then to update yourself of what is new and try to fit it in your calendar. Look for leaders within the industry and influencers as well.
Conclusion
In conclusion, there is a hope that after reading this article, creating a video content calendar won’t look difficult anymore and the chances of any brand succeeding gives them confidence that with time and research it is possible to achieve such goals. As with any plan, being flexible is helpful because unexpected events can change how videos perform.
With each video crafted and produced, there is a possibility to connect with the audience in an innovative way. Reset Media offers helpful tips along the way if there is a need for improvement. In fact, crafting a proper video outreach strategy could mean a considerable difference for how many eyes would be on the positioning of a product.
Simply put, it is time to put all of these ideas into practice. Start by creating a content calendar for the video marketing strategy you wish to implement, and make sure to focus on implementing the plan and marketing the brand to its fullest potential.