webinars have also taken on a role in the current digital age for companies to engage with customers. But how can you make sure your webinar not only gets views, but educates and converts? Let’s say you run a workshop and your attendees are not sitting back but they are engaged, they leave with some insights and action points. In this article, we will tell you how you need to create webinar videos for your target audience, which is India.
A Statista report said more than 60% of Indian internet users watch videos on a regular basis. That number is only increasing and the opportunity for webinars to teach and convert is immense. But there are still brands that can’t get their webinars noticed.
What if you could create a webinar that not only demonstrated your talent but also had your attendees asking for more? Having some examples of Indian brands that have had successful runs can help make sure you know the right way to do things.
Imagine you have an old stalwart audience that is waiting for your next webinar. Imagine your brand being the industry authority. It isn’t a pipe dream, this can become your reality with the right webinar design strategy.
Let’s talk about how to produce webinar videos that educate, while also driving conversions for your business.
Understanding Your Audience
Know Your Target Demographic
Before you get started with content, you need to know who your audience is. Preferences are very variable in India based on age, geographical location, and career.
Example: Businesses such as Zomato have created content in line with their followers. Knowing who they are, they deliver fun webinars to foodies nationwide.
Create Audience Personas
Build audience personas to get a sense of who you are talking to. Consider factors such as:
- Age
- Occupation
- Interests
- Pain points
- Engage with Your Audience
Learn from social media platforms. Your audience can find you by polls and surveys on what they want to learn about.
Crafting Compelling Content
Start with a Strong Outline
A webinar roadmap is essential. Introduce yourself with an engaging hook that gets you ready for the session. Divide up your text: Create divisions:
- Brief bio: Introduce yourself and the topic.
- Discography: Read on to the content. Tell the story to connect it.
- Answer the Audience Questioning: Allow audience members to ask questions.
Use Real-Life Examples
Include case studies that can make your content seem more human.
Example: Take HDFC Bank’s use of real-life examples to demonstrate financial concepts in their webinars. This informs but also trusts their audiences.
Visual Aids and Multimedia
It helps if you add some visuals. Use slides, videos, or infographics to make your points.
Pro-Action: Make slides minimalistic, bullet points and pictures rather than paragraphs.
Engaging Presentation Style
Be Yourself
Your webinar is as good or as bad as your personality. Don’t be shy to be you. : Tell anecdotes or stories about yourself so that your audience knows you better.
Utilize Interactive Elements
- Engagement goes beyond just speaking : Engage via polls, quizzes, breakout rooms.
- Example: Microsoft India likes to have some sort of interactive component during the webinars in order to keep the attendees engaged and allow for instant feedback.
Maintain Energy and Enthusiasm
You have the power to make people engage. Take a fun tone and vary the volume and speed so it sounds exciting.
Technical Considerations
Quality Matters
You have to invest in good equipment. Make sure your audio and video are of the best quality. A bad video takes away from your message.
TIP: Make sure you are recording with a good mic and in a room that is brightly lit to capture the best quality video.
Choose the Right Platform
Choose a webinar service that is right for your audience. Different features of platforms, such as Zoom, Webex, or Indian alternatives, such as StreamYard.
Practice Makes Perfect
You can be more comfortable rehearsing your speech. Get to know the technology and ensure everything works as expected on webinar day.
Promoting Your Webinar
Build Anticipation
Promote your webinar on social media, email newsletters, even with influencers in your industry.
The jewelry company Tanishq for example often hosts webinars with fashion influencers and thus they get exposure.
Follow Up
Send follow-up emails after the webinar to thank participants and offer resources. This preserves the conversation and invites further comment.
Measuring Success
- Analyze Key Metrics
- You should really evaluate your work after the webinar. Analyze metrics such as:
Attendee engagement rates
- Conversion rates
- Feedback scores
- Gather Feedback
- Surveys: see what went and what didn’t. That can be useful for your next webinar.
Conclusion
The webinar video, the learning, the conversion isn’t all content; it’s all connection. Learn about your audience, write some good content and share it with energy and you can use your webinars as growth catalysts.
Next time you plan a webinar, think of the success of HDFC Bank and Zomato. And with the right tools your brand can have the same effect.
You want to get support in making quality videos then Reset Media will make your dreams come true. We’re experts in producing media marketing that gets people and results. And why not see how we can team up to help build the webinars for your brand?