How do you stand out in an information-filled world?Why should you make data not just understandable but compelling?
The solution is storytelling, in particular via the enticing medium of video. Suppose you have an ocean of data — graphs, charts, and numbers — but how do you turn it into a story your readers will understand?
Here’s where the video comes in. And it’s not about data – it’s about feelings, experiences and relationships.
Why does this matter?
In the digital age, we consume content at our fingertips. You can see video as a medium for cutting through the clutter to render difficult information accessible and understandable. Brands who understand the need for good storytelling will find that they are more connected to their audiences.
This post will share how Indian brands are using video to tell data driven stories and how you can leverage these lessons in your marketing efforts.
Video as a Storyteller’s Toolbox The Force of Video!
Why Video?
Video blends images, sound and motion, and it is a non-static medium for distributing information. People can better remember information, according to research, if it is in the form of a video. A HubSpot report states that 54 percent of consumers expect more video content from brands they love. This makes video a fundamental part of any marketing campaign.
What Makes for a Great Video Story?
- Objective in Focus – Understand your narrative. Is it about customer retention, product benefits, or consumer behavior?
- Visuals that Draw Attention – Present data points through graphs and animations. It makes numbers seem less frightening.
- Narrative Structure – Every narrative has a beginning, middle and end. Start with the hook, load the data and then add the call to action.
- Empathetic Characters – Creating real-life characters will also make the viewer empathic. These could be customers, employees, or even brand advocates.
- Indian Brands Leading the Way
1. Tata Tea’s “Jaago Re” Campaign
Perhaps the most famous use of storytelling via video is Tata Tea’s “Jaago Re” campaign. The brand used statistics about social trends to create emotionally moving videos. Focusing on social issues – corruption, education, and so forth – Tata Tea made its advertising into a talking point and pushed people to take action.
Use data to call attention to public concerns and produce video conversations.
2. Coca-Cola India’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign used customization in an innovative way. By creating videos in which individuals shared bottles of Coke bearing their names, the company depicted how people felt about the beverage. The hidden analytics on what consumers wanted and what they shared were adapted into an interactive narrative.
Personalization transforms data into a personal story. Use consumer data to make interactive, personalised videos.
3. Flipkart’s “Big Billion Days”
Video is a powerful medium used by Flipkart to highlight sales information on their “Big Billion Days.” Flipkart builds hype through entertaining videos that share data on deals and items visually. It both informs and energizes customers about the experience of shopping.
Be sure to use engaging images and data to generate anticipation for your campaigns.
How to Craft Your Data-Based Video Story
Step 1 – Identify Your Data
Begin with the information you are interested in delivering. Whether it’s sales figures, customer insights or industry surveys, keep it in line with your target audience.
Step 2 – Craft Your Narrative
Create a narrative that uses your data. Try to begin with an understandable issue or situation. For example, if you’re a healthcare brand, then you can start with a well-known health problem and use your data to resolve it.
Step 3 – Select the Correct Format
Pick out the type of video that best fits your narrative. Here are a few options –
Video Explainers – Excellent for dissecting large data
Customer Stories – Use customer stories to build trust.
Animation Infographics – Awesome for presenting information in an interesting way.
Step 4 – Pay Attention to Production Quality.
Invest in good production quality. Low-quality video can get in the way of your message. Consider hiring professionals if you can afford it. Keep your audience captivated with crisp visuals, clean sound, and clean editing.
Step 5 – Distribute and Promote
Whenever your video is ready, upload it to websites where your audience hangs out, such as YouTube, Instagram, or LinkedIn. Utilize SEO for more visibility. Join viewers in comments and discussions to foster community.
Measuring Success
Metrics to Track
To determine how well your video storytelling is working, look at these metrics –
- Views – How many people viewed your video.
- Likes, Shares, and Comments indicate the quality of your message.
- Conversion Rate – Monitor how many people completed the intended action after viewing your video.
Adjusting Your Strategy
Be sure to constantly monitor these metrics to optimize your strategy. If some formats work better, use them.
Conclusion
Video storytelling is an excellent medium for communicating data-driven stories that resonate with your audience. As we’ve witnessed in the case of Tata Tea, Coca-Cola India and Flipkart, the power of video can convert difficult data into stories that inspire consumer behaviour.
When you’re creating compelling video content, remember to pay attention to simplicity, audience engagement and relevance. If you’re searching for professional advice about media creation and storytelling, check out services such as Reset Media. They can assist you in developing videos that not only present your message, but make it loud and clear.