Video content is king today, and we cannot disagree with that!
From YouTube to Instagram to TikTok, businesses are relying on video contents to engage and educate their audience.
But here’s the kicker, good video content is really expensive. If you’re a small-scale company or an emerging maker in India, the idea of huge production costs is enough to put you off.
But producing engaging videos doesn’t have to break the bank. You want to make great videos that people would want to watch and it doesn’t cost a fortune. Not only a dream, but a reality, with the right methods.
In this article, let’s get into the tips and real life examples of the Indian brands who have mastered the video marketing arena without breaking the bank. At the end of the video, you’ll have some concrete learning to begin building powerful videos today.
Understanding Your Audience
Know Your Target Market
Take the time to know your target audience before you dive into video production. Who are they? What do they like? So what is it that interests them?
- Demographics – Age, gender, location.
- Psychographics – Interests, values, lifestyle choices.
Example – Zomato
The Indian food delivery app Zomato designs its video content to attract foodies and urbanites. They’re often a comedy, relatable video about the ins and outs of dining out, which makes it shareable and accessible..
Planning Your Content
Develop a Strong Concept
A great video starts with a good idea. Prioritize clarity and relevance. What is your message?
- Brainstorm Ideas – Gather your team and toss around ideas. Consider trends, challenges, or customer stories.
- Scriptwriting – Draft a script that outlines your video’s flow. Keep it concise and to the point.
Example – Tanishq
Tanishq is a jewelry brand with the tendency of making emotional videos with its products. They’re ad campaigns are based on authentic scenes, so they can put their jewellery in the hands of viewers.
Production on a Budget
Use Available Resources
And there’s no Hollywood budget to make awesome videos. Here are some tips –
- Smartphones – Modern smartphones have excellent cameras. Use them for shooting high-quality videos.
- DIY Equipment – Invest in basic equipment like tripods and ring lights, which aren’t too costly but can significantly improve video quality.
Example – Beardo
The men’s grooming brand Beardo uses straightforward poses and likeable figures for their videos. Their use of banal scenes and jokes are relatable to the people who watch them, so you don’t need exotic locations to produce awesome content.
Editing Your Videos
Simple Editing Tools
Then comes the editing. Though editing programs for professionals can be costly, free or cheap versions are plentiful
- Software – Use tools like DaVinci Resolve or Shortcut for advanced editing or apps like InShot for quick edits on your phone.
- Templates – Explore free templates on platforms like Canva or Adobe Spark to enhance your videos without starting from scratch.
Example – Nescafé
Nescafé usually makes pretty and straightforward videos. They keep the viewer engaged without requiring an enormous production team because they have crisp cuts, great graphics and good music.
Leveraging Social Media
Optimize for Each Platform
Every social media has different needs and different users. Tailor your videos accordingly –
- Instagram – Short, visually compelling content works best.
- YouTube – Longer, informative videos can thrive here.
- TikTok – Quick, entertaining snippets engage users effectively.
Example – Mamaearth
The Indian skincare brand Mamaearth repurposes its videos for different sites. The quick tips and product demos are in their Instagram reels and the benefits and tutorials are on their YouTube channel.
Measuring Success
Track Metrics
Once your video is live, monitor its performance. Key metrics include –
- Views – How many people watched your video?
- Engagement Rate – Are viewers liking, sharing, or commenting?
- Conversion Rate – How many viewers took the desired action?
Example – Swiggy
Swiggy keeps detailed tabs on the performance of its ads, which campaigns sell most effectively. In the process of measuring, they are always tinkering with their content strategy.
Conclusion
You don’t need to go out and invest in expensive video content to make it. You can create videos that are powerful, which appeal to your target audience, by planning, using the resources, and by activating your viewers.
And when it comes to video content, always keep things regular and interesting. Learn, experiment, and see what your analytics tell you, and tweak your approach accordingly.
If you need help & guidance to further optimize your video marketing strategy, then partner with a reputable media agency. Here at Reset Media, we work exclusively with brands such as yours to craft engaging video for your business. Let’s discuss how we can grow your video marketing together.