Videos aren’t just an art form, they’re an effective tool to share your brand’s narrative. Even if you’re a small business or an established brand, your videos should sell not only goods, but your brand’s core values and purpose.
How do you create videos that truly represent what your brand is?
This article takes you through practical steps to create videos that resonate with your followers, inspire trust and represent your personal brand. At the end, you’ll have actionable advice on how to take your video marketing to the next level and be true to your brand. Let’s get started!
Understanding Your Brand’s Values and Mission
Before you can start creating videos, you need to know what your brand’s values and mission are. Your purpose defines your brand, and your values inform how you work. This structure will guide every video you create.
Identifying Core Values
If you want to make videos that resonate, think about the values that you hold dear. For some thinking exercises, consider the following –
- What values are underlying your business decisions?
- What do you want your fans to think about your brand?
- How do you want people to feel?
Real-Life Example – TATA Group
Consider the TATA Group, for example. They take ethics and social benevolence seriously in their video campaigns, which tend to highlight social responsibility efforts. They are genuine, and their messages make you fall deeply in love with them.
Crafting Your Video Content
Storytelling Techniques
Storytelling is central to successful video marketing. Try to create a story that speaks to your brand promise. Here’s how?
- Get people’s attention within the first few seconds. Ask an intriguing question or something a little bit unexpected.
- They should identify with what you’re telling them, whether it’s a customer, an employee, or a product.
- This builds suspense and keeps viewers on the edge. It could be something your brand addresses or something your fans or customers struggle with.
- Finish with a statement that communicates your brand’s values.
Visual and Emotional Appeal
Visuals matter. Make sure to use colors, fonts, and images consistent with your brand. Combine this with songs that make you feel exactly what you want to feel.
Example – Amul
Amul’s adverts are a prime example of narrative work. Their ads typically feature everyday scenarios with a witty twist while pushing their message of quality and community.
Technical Aspects of Video Production
Choosing the Right Format
- Choose the type of video that will best communicate your message –
- Explainer Videos – Good for dissecting difficult concepts.
- Customer Testimonials – Provide customer experiences to establish trust.
- Behind-the-scenes – Showcase your workplace culture.
Quality Matters
Content is everything, but production shouldn’t be. Go for the good equipment or hire professionals to make sure that your videos look nice.
Example – Zomato
Zomato’s fun, quality videos not only make us laugh but also show us that their brand’s purpose is to offer food delivery. Their video production elevates their narrative, and makes their videos catchy.
Distributing Your Videos
Choosing the Right Platforms
It is essential to know where your audience goes. These are the top websites in India –
- YouTube – Ideal for longer content.
- Instagram – Perfect for short, engaging clips.
- WhatsApp – Great for sharing quick updates or promotions.
Engaging Your Audience
You can get the viewer’s attention by asking them questions or asking them to comment. This two-way flow creates a community around your brand.
Example – Swiggy
Swiggy’s social media campaigns often encourage users to submit their food photos, which aims to build a community while also helping to reiterate their brand promise of convenience.
Measuring Success
Key Performance Indicators (KPIs)
To measure how effective your videos are, check these KPIs
- View Count – Indicates reach.
- Rate of Interest – How popular your posts are.
- Conversion Rate – Determines how many viewers actually convert after viewing.
Tools for Analysis
Get information from Google Analytics or social media insights. It will guide your future video efforts.
Conclusion
Making videos that align with your brand’s philosophy and purpose requires planning and execution. By finding out what your brand stands for, creating stories that people can really relate to, and connecting them, you can make a difference for a long time.
While you are creating your video marketing campaign, consider hiring professionals that understand storytelling. Our job here at Reset Media is to help brands deliver compelling video content that audiences care about. If you’re eager to take your video strategy to the next level, reach out and let’s chat about how we can bring your brand narrative to life.