In a content-rich society, users want realness. Rather than slick ads and well-researched posts, they want to know what happens behind the scenes. This burgeoning trend gives brands a remarkable way to connect with their audiences in a very intimate way. But how do you integrate BTS videos in your video strategy when you’re marketing to Indians? Let’s dive in.
Why Behind-the-Scenes
Behind-the-scenes content humanizes brands. It shows the work, innovation and talent behind a product or service. For Indians who are more attracted to love stories and romances, BTS content appeals emotionally.
Take Zomato’s cheeky Instagram clips of their delivery driver’s day-to-day life or Amul’s glimpses into the fabrication process for their signature cartoons. These instances resonate because they build confidence and empathy.
What Kinds of Behind-the-Scenes Content to Watch
Try out different BTS variations to keep your followers engaged. Some tips for Indian brands
1. Team Introductions
Describe the people behind the scenes. Stress their responsibilities, roles and quirks.
Example: The employee vlogs of Flipkart’s Big Billion Days sales gives users an insight into how the team works.
2. Production Processes
Take your audience through the development process of your product or service.
Example: FabIndia details about their textiles are made by hand, using artisans who take pride in Indian traditions.
3. Event Preps
Keep track of the excitement and preparation of the event.
For instance, Lakmé Fashion Week regularly posts videos of craziness behind the scenes, from makeup and wardrobe modifications.
4. Unseen Moments
Send bloopers, jokes or unexpected obstacles.
For instance, Tanishq posted silly bloopers from their holiday campaign, allowing the brand to feel more relatable.
5. Customer Interactions
Remind consumers of the actual experiences and interaction with your brand.
Example: Swiggy regularly shares BTS footage from users of delivery heroes squeezing their customers.
How to Create Engaging Behind-the-Scenes Videos?
1. Plan, but Keep It Authentic
Planning isn’t mandatory but you still want to make the footage look natural. People prefer real scenes to staged ones.
2. Use Minimal Equipment
It’s not necessarily an advanced setup. A good camera phone can do wonders. Focus on capturing candid moments.
3. Highlight Storytelling
All BTS videos should have a narrative. When, for example, you’re shooting the product creation process, shoot with a beginning, middle, and end.
4. Incorporate Cultural Nuances
Small hints such as a national expression, local flavor, or Indian humor make BTS videos more entertaining for Indian viewers.
Where to Share BTS Content
When you need to get in front of your ideal audience, choose the right platform. Here are some effective options
- Instagram Stories & Reels: Great for short casual videos.
- Youtube Vlogs: Good for the long and in-depth.
- LinkedIn: Great for sharing professional/team BTSs.
- Facebook and Twitter: Perfect for short highlights and teases.
How to Get The Most Out of BTS Content?
1. Encourage Interaction
Get your followers involved with polls, Q&A stickers or webinars.
2. Add Value
Alongside the fun, provide insights. Give tips, hints or techniques to ensure viewers stick around.
3. Leverage Trends
Pair your BTS posts with hot topics or hashtags to increase exposure.
4. Keep It Short and Crisp
Attention spans are waning, especially when it comes to social media. Make your videos short and effective.
Real-Life Example Fevicol’s BTS Campaign
Fevicol’s Diwali ad campaign showcased how their creatives took shape. A handful of short videos documented ideas, props and production problems. Such a tactic demonstrated the brand’s passion while engaging viewers and generating more traffic.
- BTS Content Success Analytics : Getting an Answer How Effective is BTS Content?
- If you’re trying to measure how effective your BTS strategy is, monitor these metrics
- Social Score: Keep track of likes, comments, and shares.
- Views: Measure how many views per clip you’ve got.
- Video Retention: Monitor the amount of time viewers are watching.
- Responses to Comments/Messages: Measure the response of your audience.
Reset Media
It takes imagination and planning to generate powerful behind-the-scenes content. If you want to take your video strategy to the next level, Reset Media will help you snare the power of your brand. Either through narrative or technical skills, we make sure your target sees only the best of your brand.
Conclusion
A behind-the-scenes approach to your video campaign is not a fashion but an effective means to connect with your audience. When you showcase the face of your brand, you establish credibility, kinship, and customer loyalty. So get out your camera, roll away and share the fun with your audience