Video is no longer a fad in the digital world; it’s a force multiplier to enhance your website traffic. Did you know that videos can boost attention by as much as 80%? Imagine engaging your audience with narratives that not only entertain but also educate. Here is the power of video marketing.
A proper grasp on the usage of video can make a massive impact on your online business. Whether you’re a small business owner or part of a larger marketing agency, video in your mix can raise your profile. Let’s see how you can use video to generate traffic to your website by taking real examples from Indian brands that have made the most of this medium.
Why Video Matters
The Authority of Images are sight-seeing beings. Our brains are 60,000 times more efficient at visual communication than they are at writing. That’s why video works so well. It stands out, is quick to deliver, and is emotionally gratifying. Wyzowl reported that 84 percent of customers were “persuaded to purchase a product after watching a brand’s video”.
Statistics You Should Know
Increased Followers: Social video has 1,200% more shares than text and photos combined.
Better Conversions: Having a video on a landing page can boost conversions by as much as 80%.
SEO Advantages: Video content makes websites 53 times more likely to appear on the first page of Google.
What Kinds of Videos Should You Be Watching To Increase Traffic?
1. Explainer Videos
Explainer videos are quick, engaging videos to tell people about your product or service. They can cut through the jargon and show potential buyers their value.
Example: The ed-tech giant Byju’s uses short explainer videos to demonstrate their learning modules. These videos work to educate new users about the features and benefits of the platform.
2. Testimonials and Case Studies
Testimonials from customers generate trust and credibility. Video testimonials can really stand out because they give you the feeling of an individual.
Example: Zomato provides video reviews from customers and restaurant partners. Such true stories both market their products and also foster social bonds.
3. Behind-the-Scenes Videos
Such videos enable your audience to get an insight into your workplace, processes, or activities. They flesh out your brand and connect with your audiences.
Example: Tata Tea has posted behind-the-scenes videos showing the tea making process. Such openness creates trust and appeals to eco-conscious buyers.
4. Webinars and Live Streams
Webinars and live streams are great for communicating with your audience in real-time. They facilitate real-time interactions and can establish your brand as a market leader.
Example: HDFC Bank periodically hosts webinars on financial literacy. These sessions not only educate the crowd, but drive them to their site for additional resources.
5. Promotional Videos
Videos in advertisements advertise products or services. They can create noise and suspense that get people to come to your website.
Examples: Flipkart uses promo videos very extensively during the sale days. These videos generate buzz and push customers to their website for specials.
How To Produce Engaging Video Content
1. Know Your Audience
Understanding your audience is crucial. What are their interests? What problems do they face? Make sure to adapt your video to address these questions.
2. Keep It Short and Sweet
Attention spans are short. Try to create videos that last from 1-3 minutes. This length should be enough to convey what you want to say without losing the viewer’s attention.
3. Optimize for SEO
– Put keywords into your video title, description, and tags. That will allow your videos to rank higher on search engines such as YouTube, which is the second largest search engine.
4. Promote Across Channels
Post your videos on social media, in emails, and on your website. Cross promotion is a great way to get more exposure and traffic.
Measuring videos performance
You must measure how well your videos perform. Consider the following metrics:
- Views and Comments: Track how many people are viewing your videos and reacting to them (likes, comments, shares).
- Sources of Traffic: Analytics tools are a good way to figure out how much traffic your video content is receiving.
- Conversion Rates: Determine the number of people who completed a desired conversion after watching your video, such as signing up for a newsletter or making a purchase.
Real-Life Success Stories
1. GoPro
Although not an Indian company, GoPro’s branding approach is interesting. They encourage people to make and share videos from their cameras, spawning a massive community and visits to their site.
2. Tanishq
Tanishq Jewelry is a jewelry brand who uses narrative video to engage their customers. Their ads often feature love stories and happy moments, which resonates strongly with Indian consumers, driving more traffic to their websites and purchases.
3. Swiggy
Swiggy has also made a point of using humor in their video ads. They’ve been getting a lot of traffic on their app and website through engaging content they can relate to, particularly during promotional events.
Conclusion
Video is a great way to drive traffic to your site. Your online presence can really get upgraded if you understand your audience and create content that they find engaging. Video Marketing: Brands such as Byju’s, Zomato, and Tanishq have all used video marketing to build relationships and generate traffic.
When you start thinking about how to use video, consider how it can tie into your marketing strategy. If you’re searching for a professional video production and media marketing expert, Reset Media can provide the right strategy to create interesting and engaging content for your clients. Let’s see how we can build your brand together.
Then let’s make a move! Just get started on creating your video content and watch your website traffic grow.