Imagine stepping inside an office for the first time and instantly absorbing the atmosphere, the people, and the values they embody. Now imagine giving that same experience to thousands, even millions of people without anybody ever walking into your office. That’s the power of video. In a time where audiences want realness, video storytelling has become the ultimate medium for company culture. This is particularly true in India, where culturally nuanced stories touch people’s hearts.
But how do you leverage video to communicate your brand story? Let’s dive into practical methods, real-life case studies from Indian brands and how to produce a memorable video that reflects your culture at work.
Why Promote Company Culture On Camera?
1. Authenticity Breeds Connection
Viewers believe what they see, not just what they read. Videos allow you to capture face-to-face interactions, candid scenes, and behind-the-scenes insights that make your brand feel more relatable.
2. Boosts Recruitment Efforts
Candidates aren’t interested in a job description; they’re interested in your company’s culture, values, and work ethic. That’s what a video about your culture can do.
3. Enhances Brand Reputation
Videos promoting a good work culture not only recruit talent, but also establish trust with customers and partners. People love doing business with brands that make their employees feel appreciated.
How Indian Brands Get It Right
Zomato – A Week’s Work The Thrill of LifeZomato – A Day In The Life
Zomato’s “Day in the Life” videos with their employees are an exercise in honesty. These videos showcase their quirky, chaotic work culture while emphasising inclusivity and creativity. Their casual style and real-life employee testimonials resonate with millennial careerists.
Tata Steel – Tomorrow Is Also Ours
In a video series dedicated to depicting their inclusive work culture, Tata Steel included women in patriarchal roles. The campaign promoted diversity and innovation and portrayed Tata Steel as a progressive employer.
Swiggy – Behind the Scenes
The Swiggy’s Instagram posts let us into the workplace — office parties, brainstorming sessions and even their chai breaks. These short, energizing videos keep the message funny but heartfelt.
How To Produce Good Culture Videos
1. Define Your Core Message
Just say what you’re trying to say before you click the record. Was it inclusive, innovative, collaborative, or family-friendly? It’s up to you what you want the video to sound like.
2. Choose the Right Format
Voici quelques formats you may want to think about –
Employee Spotlights – Showcase personal stories of employees.
Video Office Tours – Demonstrate your office space and facilities.
Team Activities – Track events such as hackathons, workshops, or parties.
Leadership Talks – Highlight your leaders talking about the vision and values of the business.
3. Make It Authentic
Don’t settle for polished scripts or made-up characters. Realness involves presenting real faces and real situations. Trust can be established through behind-the-scenes footage, candid interviews, and natural interactions.
4. Keep It Short and Engaging
Attention spans are shrinking. Try to keep videos under 2 minutes for social media and up to 5 minutes for your website or YouTube. Use action-packed shots, sharp cuts, and music to keep your viewers interested.
5. Optimize for Social Media
Videos are at their best when tailored to specific platforms –
Instagram – Create vertical-format reels or stories.
YouTube – Produce long form videos with narrative elements.
LinkedIn – Post business-appropriate, yet human-sized videos of your work environment.
Practical Tips for Video Production
1. Use Affordable Tools
You don’t have to blow the budget to make awesome videos. Edit it with programs such as Canva and film it using smartphone cameras.
2. Plan Your Storyboard
Sketch out your video flow prior to shooting. Pick out which scenes to shoot, what are the major points, and how the narrative is going to play out.
3. Include Subtitles
In India, where you can find multiple languages, subtitles will eliminate this barrier and make your videos more visible to more people.
4. Highlight Diversity
Make sure your video portrays the diversity of your workplace. Expose team members from all backgrounds, races and occupations.
Measuring Success – How to Measure Impact
When your video goes live, analyze its success using these metrics –
Likes, shares, and comments.
Views – View count.
Conversion Rate – Number of views per second.
Job Approvals – Job applications go up since the video was released.
Track these statistics with tools such as YouTube Analytics or Instagram Insights and tweak future content accordingly.
An Evolvement On The Mind – Why It Is Important To Your Brand
You can’t simply use a carefully planned culture video to showcase your workplace. It’s about establishing trust, motivating behaviour, and connecting. It can, if implemented effectively, change your brand’s reputation among prospects, customers, and partners.
Reset Media knows what they’re doing when it comes to video storytelling. Our experts help brands create real, engaging stories for their audience. We will support your company culture, be it a start-up or a large company.
The Bottom Line – Begin Writing Your Story
Video is not an option, but a necessity in the digitally connected world we live in. Take it slow, get serious about authenticity, and try out different layouts. Video is a fantastic way to tell the tale of your culture.
Now go further – Let Reset Media take the burden off of your shoulders and deliver videos that make a lasting impression.