In a world where conventional teaching techniques are gradually replaced by digital tools, e-learning has emerged as a critical component of education and skilling. But there is one medium that seems to be fueling this shift the most: video.
Consider that you’re looking on your favorite social media and stumbled across a concise, clear video explaining a sophisticated idea in less than five minutes. Isn’t that more exciting than poring over a 50-page PDF? Most people would agree. Now, apply this to education. That’s why video is changing the face of e-learning.
But when did this change occur? Why are more educators, businesses, and students embracing video-based education? And how does this affect brands in India and the e-learning industry as well? Let’s discuss the changing position of video content in e-learning.
What Makes Video Content A Perfect Choice for E-Learning?
Interaction Debris – The Influence of Visual Education
We are visual learners by birth. Research indicates that we remember 95% of a message when we see it in a video and 10% when reading it. Video uses multiple mediums (visuals, narration, and sometimes text) to support various learning styles.
In India, we have platforms such as BYJU’S, who have developed their empire around captivating video lessons. Through animations, real-world examples, and immersive visual aids that bring abstract information to life, BYJU’S has acquainted millions of students around the nation. Their success hinges on one key element – interaction.
Animated videos keep the viewers engaged — which is an absolute necessity in a world like India where attention spans are shrinking, thanks to social media. The power of pausing, rewinding, and replaying videos also helps students master their knowledge in a way that traditional classrooms often cannot.
Mobility and Portability – On-the-Go Learning
One of the greatest advantages of video is accessibility. Video classes can be taken from anywhere, whether you live in a metro city like Mumbai or in a small town like Uttar Pradesh.
Businesses such as Unacademy have resorted to this, providing free video tutorials on YouTube and providing education for the poor in India. They even sell paid courses with a more structured curriculum, which shows you how video learning is open for both free and paid learners.
Furthermore, videos offer flexible learning. A video class can be viewed while you’re on the bus, during lunch, or late at night. This convenience is a revolution for professionals in the workplace looking to train without falling prey to set schedules.
Microlearning – Condensing Nuanced Ideas Into Small Videos
One of the greatest advantages of video is accessibility. Video classes can be taken from anywhere, whether you live in a metro city like Mumbai or in a small town like Uttar Pradesh.
Businesses such as Unacademy have resorted to this, providing free video tutorials on YouTube and providing education for the poor in India. They even sell paid courses with a more structured curriculum, which shows you how video learning is open for both free and paid learners.
Furthermore, videos offer flexible learning. A video class can be viewed while you’re on the bus, during lunch, or late at night. This convenience is a revolution for professionals in the workplace looking to train without falling prey to set schedules.
How Indian Brands Are Utilizing Video for E-Learning?
BYJU’S – The Father of Online Education Through Videos
As far as video content is concerned, BYJU’S is probably the first name that comes to your mind in the Indian e-learning industry. What began as a mere concept, using images to teach difficult mathematics, has become a billion-dollar business.
Byju’s combines great animation, storytelling and practical demonstrations to make math and science relatable. Their success comes from the fact that their videos are made in a style that feels more like a documentary than a textbook lesson. This has been particularly successful with young viewers who are used to viewing content on a visually active, immersive platform.
Unacademy – Transforming Learning With Free Videos
Unacademy took a different approach. By releasing educational videos for free on YouTube, they’ve opened up quality learning to anyone and everyone. Their tutorials range from competitive exams such as UPSC and SSC to professional skills such as coding and marketing.
What makes Unacademy different is that it uses the power of live video chats. Live lessons provide the feel of in-person instruction, and students can ask questions and speak with teachers directly. It’s like a virtual classroom on your phone.
Vedantu – A Virtual Video Classification Experience.
Vedantu has stepped it up even further by offering real-time video training. Vedantu’s platform also brings teachers on-site, so instead of watching them in advance, the students can interact directly with the teachers and experience a real-time teaching experience.
In addition, their ability to customize learning paths with the aid of AI-driven algorithms depending on the student’s progress adds customization to the overall experience. With quizzes and polls embedded into the video lessons, Vedantu keeps students active during the lesson.
The AV Side – Making Quality Video Content for e-Learning Courses!
- Understanding the Audience
You need to know your audience before you jump into video production. Are you targeting students at school, college students or working professionals? A video for a Class 10 student is not going to be the same as a video that’s targeted at a corporate employee trying to understand data analytics.
Because of the number of students, the Indian video makers have to think carefully about the language, cultural references, and even internet usage. Companies such as Toppr have succeeded in providing multilingual content for students from all over the country.
- Quality Over Quantity
As tempting as it is to create dozens of videos quickly, you cannot sacrifice quality. Badly edited or low-resolution videos can erode a brand’s trustworthiness.
Compare BYJU’S: every video they make is clean, has a concise message, visual appeal and production value. A brand that puts some time into creating quality content is likely to gain people’s trust.
- Engaging Activities – Engaging the Student
Videos can get more engaging if they’re interactive. Tests, surveys, and clickable content within videos help keep students on the edge of things and provide real-time feedback.
Sites such as Unacademy and Vedantu have also managed to combine live quizzes and Q&A’s into the videos, not only keeping students engaged but also entertaining them in the learning process.
Video Content: The Next Generation of E-Learning in India
Video-based e-learning is not an occasional fad. In India, as the use of the internet grows and more and more people get a cheap smartphone, video lessons will take over as the preferred teaching technique.
The versatility, accessibility, and interactiveness of video make it a perfect way to deliver learning in a country as diverse as India. Whether you’re a student learning for exams or a worker wanting to enhance your skill set, video education is right for you.
The Dirty Play: How Reset Media Will Deliver The Gift You’ve Been Waiting For. Whether you’re a brand or an institution looking to produce high-quality videos for e-learning, professional video production is what you need to do.
Here at Reset Media, we make compelling, engaging video content that engages your target audience. From script creation to post-production, our staff makes sure that every video impresses.
Curious to learn more? Contact us today, and let’s see how we can transform your e-learning platform with video.
Conclusion
The era of video e-learning is unavoidable, particularly in a multi-ethnic and ever-accelerating country like India. Videos make learning not only more accessible but also fun and productive. As more students and teachers embrace this medium, it’s safe to say that learning is a visual medium. As a student, a teacher, or a brand in the e-learning ecosystem, video is no longer a luxury but a necessity