Video in the digital era is not just a form of narrative anymore, but it is an opinion-forming medium, a sales-generating medium and a brand-building tool.
Have you ever thought about how your favourite Indian brands create video content which is seen by millions?
The solution – a new unlikely friend – artificial intelligence (AI). The way AI is changing things is making editing videos faster and more artistic than ever.
How about when re-editing 30 minutes of video takes not days but hours. This isn’t sci-fi; this is the new reality. As AI tools arrive, video editing is having a revival and filmmakers can concentrate on what they do best – creating interesting videos. Let’s see how AI is revolutionizing video editing, creativity, and new types of content generation especially in India.
The Evolution of Video Editing
From Traditional to Digital
The video editing world is no longer the dark ages. Editors once used to be a paperback machine with a ton of tape. Today the software, such as Adobe Premiere Pro and Final Cut Pro is the king of the jungle, allowing more versatility and creative control. But the arrival of AI takes this progression to the next level.
AI and Video Editing – What Is The Use of Artificial Intelligence?
Credits: RajPhotoEditingMuchMore
Machine learning and computer vision are all big in video editing using AI technologies. Here’s how?
- Automatic Editing – Artificial intelligence can sift through video and decide the best clips automatically, which will save a lot of time on editing.
- Smart Edits – Tools such as Magisto and InVideo make intelligent edit suggestions based on the content and viewer feedback.
- Visual Enhancement – AI algorithms will enhance the video, vignette and even the color in real-time.
Real-Life Examples in India
Indian brands jump on these AI advances. For example, Zomato applies AI to its video marketing campaigns to produce customized videos based on preferences. Their humourous and relatable ads (mostly produced in seconds) illustrate how AI software assists with telling a story.
Advantages of AI Video Editing
1. Speed and Efficiency
It is possible to cut video editing time in half with AI software. You used to get done in days, now you get done in hours. This speed also allows brands to react quickly to the market and the customers’ needs.
2. Cost-Effectiveness
Because AI handles repetitive jobs, organizations save on editing. For startups and small businesses, this is the big one. They can make videos of good quality without a big editor team.
3. Creative Freedom
With mundane tasks done for us, AI frees editors to be creative. That can translate into more original, relevant content. Tata Tea, for instance, has used AI to try out different storytelling modes to reach people in new and interesting ways.
4. Personalization
AI will extract viewer data and generate content based on that. This lets brands create videos that talk to the people they’re targeting. Oreo, for instance, has leveraged AI to tailor its ads to user needs – and therefore get people to click more.
AI in Video Editing Problems – Challenges
Though beneficial, AI integration in video editing isn’t always easy.
1. Quality Control
AI might be able to do a lot of the heavy lifting, but it won’t necessarily do it in the best possible way. Still, there’s a need for human oversight so the final product does pass the professional test.
2. Dependence on Technology
Human creativity can be stifled by overuse of AI machines. Editors have to find a way to marry technology and creative impulses.
3. Data Privacy Concerns
Since AI is data-driven, privacy and the ethical use of viewers’ data must be considered. Trust is something that brands need to be careful with.
AI in Video Editing – The Way to Go?
AI Video Editing Future is rosy for Ai. The more tech gets developed, the more innovative tools we will see. Trends to note
1. Enhanced Collaboration Tools
AI will inevitably allow teams to collaborate more closely and edit and give feedback on-the-fly. This can produce more integrated and powerful video.
2. Greater Accessibility
With AI tools getting easier to work with, no one with much editing experience can get professional-looking videos. This de-professionalization of video editing is the door to many dreamers.
3. Advanced Analytics
AI will enable marketers to gain a better understanding of what people are doing so they can plan content better. This data-driven solution will enable marketers to deliver videos that have a personal connection with the viewers.
Conclusion
AI has been impacting the video editing world in a deep and broad sense — in India particularly. With automation, creativity, and individualized content, AI is changing the way brands reach their customers. In this new century, let’s accept these transformations but not forget the humanity that makes storytelling so effective.
If you’re looking to use AI to your video content, look into professional media services. Agencies such as Reset Media lead the AI-enabled video production space, and their products help brands develop stories that stick. So why not get started today?
Learn how these innovations can improve your brand narrative and reach your customers directly.