In a fast-changing media landscape, video is revolutionizing the way brands engage their customers. Do you know that videos on landing pages increase conversion by up to 80%? Even this number is a testament to how powerful video can be in digital marketing. With Indian brands increasingly embracing this medium, it is imperative to understand how it can affect engagement and conversion.
In this post, we’ll see how video content can improve user experience, engagement, and ultimately conversion. If you’re a marketer or business owner, it’s important to understand how video is used properly to stay ahead of your competitors. So, let’s explore all the wonders of video marketing and find out why it can help your Indian brand.
The Rise of Video in India
Why Video?
Video has become very popular for many reasons:
- Mobile Viewing: As smartphones come of age, Indians consume video content on their mobile phones. Indeed, research reports have predicted that mobile video consumption in India will double over the next few years.
- Social Media Integration: Instagram, Facebook, and YouTube have made it a lot easier for brands to post video content and make it visible to more people.
- Visual Appeal: Video can convey information in a very short period of time, and it is much more visual than text.
Real-Life Examples
Below are some of the Indian brands who have utilized video in their campaigns:
Zomato: The restaurant delivery service frequently employs funny, relatable videos to engage users on social media. Their jokes not only make people laugh, but also drive visitors to their app, greatly increasing conversions.
Tata Tea: Their “Jaago Re” campaign used emotive video content to address social maladies and drive brand engagement. Not only did this create brand recognition, it prompted consumers to act.
Ola: The ride-hailing app also uses videos well to illustrate features and benefits. Their marketing videos explaining safety during rides, for example, boosted brand recognition and bookings.
How Video Enhances Website Engagement
Captivating Attention
Videos can captivate people like no other media. The right video will keep users from scrolling and draw them into your brand’s narrative. You can use a demo of your product, for instance, to highlight features rather than a description.
Increasing Time Spent on Page
Users that watch videos spend more time on your site. That extra dwell time tells search engines your content is worth reading and will likely increase your SEO score. Rather, pages that include videos are more likely to be read than those without.
Encouraging Social Sharing
Videos are inherently shareable. If viewers enjoy a video or learn something from it, they’ll share it with their networks, which means you’ll be spreading your influence. Just think of “Kuchh Bhi Ho Sakta Hai,” which became viral and generated not only entertainment but debate on vital social concerns.
Boosting Conversion Rates with Video
Clear Call-to-Action
A strategically placed video can drive people to take an action — signing up for a newsletter, buying something, downloading an app. For example, by sharing testimonials from clients on a video you can convince potential buyers that you have good trust.
Showcasing Products Effectively
Videos allow you to showcase your products interactively. Myntra, for example, uses video lookbooks to showcase clothing lines so that consumers can see how pieces fit on the person in question. These types of compelling posts can result in more conversions.
Addressing Customer Pain Points
Videos can help address specific customer complaints or queries. HDFC Bank – Explanatory videos help in explaining banking jargons and help customers make sense of the service.
Best Practices for Video Marketing
Keep It Short and Engaging
Try to choose videos that are very clear and concise. Attention spans are limited, and getting your point across as quickly as possible is essential. It is best to try and stick with videos that are no more than two minutes long.
Optimize for Mobile
With a majority of people in India using smartphones, make sure that your videos will be mobile-friendly. This also involves taking into account the screen size, load times, and video format.
Use Subtitles and Captions
Users won’t have their sound enabled all the time, particularly on a mobile device. Subtitles are a great way to share your message beyond the sound alone.
Analyze Performance
Never miss out on how well your video content performs. Stats such as watch time, engagement, and conversion rates will show you what is a success and what is not.
Conclusion
As we’ve seen, video is not just a fad, it’s a huge tool that can add a lot of value to a website’s reach and conversions. Indian brands have already taken full advantage of this potential and the results speak for themselves.
If you are seeking to leverage video as a way to promote your brand, look for experts who know how to use this tool. At Reset Media, we focus on creating compelling videos for your brand. Let’s translate your dream into compelling narratives that will captivate your readership. Contact us and begin your video marketing journey to success today