Capturing Attention with Video Power
In this age where time is on our side and the media options are endless, video has become the king of brand communication. Did you know that 72% of consumers will watch a video instead of reading about a product? This is the power of video marketing! With storytelling embedded deeply in Indian culture, brands leverage video to captivate, teach, and impress.
Video content is not a luxury if you’re trying to enhance your brand image; it’s a necessity. Let’s find out why you need video content and how Indian brands are doing it right.
Why Video Content is Critical for Brand Identity
1. Humanizes Your Brand
People remember 95 per cent of an argument when they see it on video and only 10 per cent when they read it. Videos bring together images, audio, and video into a unique medium of storytelling.
Indian delivery platform Swiggy, for instance, has launched video advertisements that portray ephemeral, common-sense food-ordering experiences. Their humorous and engaging videos not only sell products but build a strong relationship with their consumers.
2. Captures Attention Instantly
True-to-life videos bring brands into touch. Video behind-the-scenes, interviews and testimonials can humanize a brand and create credibility.
Think of Tata Tea’s ‘Jaago Re’ campaign. With visceral videos focusing on social challenges, Tata Tea remained in tune with responsibility and consciousness, establishing its brand image as a socially conscious company.
3. Enhances Consumer Trust
Video on Instagram, YouTube, Facebook is a video-centric social media platform. India has millions of video watchers and viewers, especially millennials and Gen Z who watch videos for hours every day.
Take Zomato’s Instagram-inspired gag reels, which frequently blend comedy with brand awareness. These short, entertaining videos not only get more likes and shares, but also help cement Zomato as a fun, customer-focused brand.
How Indian Brands Use Video for Strong Brand Identity
1. Cultural Relevance and Storytelling
Is your brand young and exciting like Amul or old and contemporary like Fabindia? Knowing this enables you to create videos that speak to your vision.
2. Social Media Engagement
Making regional videos, in a multilingual society like India, can make a huge difference.
Amazon India, for example, made region-targeted ads for its Great Indian Festival sale, targeting Tamil, Hindi and Telugu viewers.
3. Explaining Complex Ideas
Video Educator – Break down the concepts (Flipkart’s “Kids as Adults” initiative, for example).
Short-Form Content – Perfect for Instagram and YouTube Shorts (Nykaa’s Makeup Tutorial).
Customer Testimonials – Secure the trust (Ola Electric’s Customer Journey videos).
Types of Videos That Work Best for Brand Identity
| Type | Purpose | Example from Indian Brands |
| Storytelling Videos | Build emotional connections | Tanishq’s wedding stories |
| Explainer Videos | Simplify complex ideas | Paytm’s UPI tutorials |
| Testimonial Videos | Showcase customer experiences | UrbanClap’s customer reviews |
| Social Media Reels | Capture attention quickly | Zomato’s witty video snippets |
| Behind-the-Scenes | Humanize the brand | Bollywood BTS promotions by Dharma Productions |
The Science Behind Video Effectiveness
- Retention – Research shows people retain 95% of a message when consumed via video compared to 10% from text.
- Engagement – Videos drive 1200% more shares than text and images combined.
- SEO Benefits – Video content improves search rankings, with platforms like YouTube acting as a secondary search engine.
For Indian brands competing in crowded markets, these statistics make a compelling case for investing in quality video production.
Tips for Creating Impactful Brand Videos
1. Know Your Audience
Indian consumers are diverse. Understanding cultural nuances and preferences is key. A campaign that works in Tier 1 cities might not resonate in rural areas.
2. Focus on Quality, Not Just Quantity
Consistency matters, but so does quality. Use professional production tools and craft a narrative that aligns with your brand values.
3. Leverage Local Languages
India’s linguistic diversity is vast. Brands like Google India and Idea Cellular have succeeded with multilingual video campaigns.
4. Use Analytics to Optimize
Track engagement metrics to identify what works. Tools like Google Analytics and YouTube Insights can guide future campaigns.
Common Pitfalls to Avoid
- Overloading with Information – Keep your message simple and concise.
- Ignoring Mobile Users – Most Indians access content via mobile phones; ensure your videos are mobile-optimized.
- Neglecting Subtitles – With so many languages spoken, subtitles make videos accessible to a wider audience.
Real-Life Case Studies
1. Fevikwik’s “Todo Nahi, Jodo”
Through a humorous yet touching narrative, Fevikwik emphasized emotional bonds while showcasing its adhesive power. The campaign became a household success.
2. Vicks’ “Touch of Care”
This heartwarming series shared stories of caregivers, bringing tears and smiles while subtly highlighting their product. It was widely appreciated for its genuine storytelling.
The Role of Reset Media in Video Marketing
Creating impactful videos requires expertise, creativity, and a deep understanding of market trends. At Reset Media, we specialize in crafting videos that not only tell your story but also resonate with your audience. From ideation to production, we collaborate with brands to deliver content that stands out.
Interested in taking your brand to the next level? Let’s talk about how we can bring your vision to life.
Conclusion – Make Your Brand Memorable with Video
Videos are not just a luxury but also an indispensable part of your branding kit. They touch and move and relate in ways that no other medium does. With Indian brands continuing to take the lead in this space, those brands who use video will emerge.
Reset Media can provide effective video solutions if you’re looking to expand your brand identity. From concept to delivery, we produce videos that leave brands a lasting impression.
Let’s create something memorable.