In today’s highly competitive business landscape, onboarding can decide the speed at which a new hire can become an effective team member. Let’s say you’re a new hire, walking into an organization, swamped with new data and processes. Now imagine them watching a well-produced video that introduces them not just to the job but to the company culture. That’s the magic of video for onboarding and training your employees.
Video onboarding is not only a fashion statement, but a strategic initiative that can enhance learning and retention. Indeed, research indicates that people retain 95% of a message if they watch it in video form – as opposed to 10% if they read the text.
Now that digital media consumption is on the rise in India, companies are increasingly using video to reach their employees. Whether it’s sharing company values or describing job roles, video can make a nuanced subject matter easy to absorb.
And just think about the upside: less onboarding, more engagement, higher retention. Businesses such as Tata Consultancy Services (TCS) and Wipro are already recouping these benefits with good video onboarding practices. Could your organization be next?
Let’s learn how video can change your onboarding and training, and how to use it effectively.
Video for Onboarding – the magic of video
Creating a Welcoming Environment
Embracing new staff is one of the most difficult aspects of onboarding. A simple welcome video will be enough. For instance, Flipkart, one of India’s biggest e-commerce sites, produces a welcome video where members of the team talk about their experiences. This not only connects new employees with their peers but creates a sense of home from day one.
Simplifying Complex Information
Training is often filled with highly technical knowledge that’s hard to digest. Video can slice this up into bits. On Zomato, the food delivery platform, animated videos explain complex processes such as ordering and customer service. The visual style allows workers to grasp information more efficiently and recall it more easily.
Enhancing Engagement
Engaging is an important aspect of learning. Animated videos, in which workers simply scroll through different scenarios, are especially effective. HDFC Bank, for example, uses videos that help employees explore different customer care scenarios to give the training an added edge.
Promoting Company Culture
Videos can be extremely effective in communicating company culture. Ola, an Indian ride-hailing platform, uses video to showcase employee narratives and community initiatives. Not only does this reflect their culture but it also orients prospective workers towards the mission of the company and gives them a sense of purpose.
Practical Applications of Video Training
Onboarding Programs
1. Orientation Videos
Overview of company history, vision, and values.
Meet-and-greets with key team members and leaders.
2. Job-Specific Training
Tutorials about individual activities and tasks.
Ample examples of how it works.
3. Compliance Training
Interactive videos that explain the laws and company rules.
Test your knowledge by quizzes inside videos.
Continuous Learning and Development
Video isn’t just good for onboarding, it’s also a great source of training. Companies such as Infosys build up a library of videos that employees can use whenever they want. It helps promote a culture of learning so that employees are able to upgrade as needed.
What are the advantages of using video for training?
Increased Retention Rates
Studies also show that learners are more likely to remember material when it’s delivered via video. In a Wyzowl survey, 87 percent of marketers said that video helped drive traffic to their websites. This applies to internal training, too — engaging video content can be an excellent way to retain employee knowledge.
Cost-Effectiveness
Although high-quality video content might cost a little to create, the savings are enormous in the long run. Video training can eliminate the requirement for face-to-face training, which is costly and logistically challenging. For instance, Mahindra & Mahindra has successfully managed to cut training expenses by using videos for training.
Flexibility and Accessibility
Video content makes it possible to train at any time of day and night. This versatility is very useful for businesses that have a remote workforce. Employees can view training videos at their own pace — for various learning styles and inclinations.
Challenges in Implementing Video Training
Technical Issues
Tech trouble is one of the problems with video. Employers should make sure that their employees have the proper technology and bandwidth to stream videos without distraction. Content designed to be mobile-friendly can help to solve this problem especially if you’re in a place like India, where people use their phones extensively.
Content Quality
Producing quality videos takes resources, both in the form of professionals and time. Companies might find this challenging, particularly if they have no expertise in-house. When you collaborate with video production companies such as Reset Media, you can be assured that the video is engaging and professional.
Proven Examples of Effective Video Training Case Studies
Tata Consultancy Services (TCS)
TCS utilizes video in their onboarding procedures extensively. They do this by giving new employees some fun, snippet-like videos that introduce the company values, as well as providing in-depth training about tools and technologies utilized within the organization. This hierarchical use of video has made it easier for new hires to move on.
Wipro’s Digital Learning
Wipro has adopted digital learning via video courses, ranging from technical to soft skills. Their “Wipro Work Integrated Learning” programme, which consists of videos that help employees learn about various projects, makes learning more engaging and relevant.
Conclusion
Video onboarding and training isn’t an afterthought, it’s the norm in the business world. Already, the companies in India are seeing the results of this strategy through better retention, higher engagement and improved learning outcomes.
If you’re wondering how you can improve your onboarding experience, consider video as a potential option. Video, be it a welcome video or a full training course, provides the most direct and engaging way to interact with employees and share information.
If your company is thinking of taking a further step towards training and onboarding with video, working with a media production company such as Reset Media might be worth the effort. They specialize in designing employee-centric, corporate-appropriate video content.