Let’s face it – if you hear sustainability for video production, you tend to tune it out.
You’ll picture boring numbers or you’ll think, “How much of an effect will a couple videos make?” But the truth is, video is everywhere, from TikToks to Hollywood blockbusters, and it’s more sustainable than you’d imagine.
Now, more than ever with climate change taking centre-stage, it’s time to shift the way we produce content. The good news? This isn’t just good for the environment: it’s good for business.
Let’s take a look at the emerging trends and technologies that are changing the industry towards a more sustainable future.
1. Energy-Efficient Equipment – The Backbone of Green Production
There was no need for huge LEDs and energy-hungry cameras to produce good video. Equipment today is lighter and more portable – not to mention much more energy-efficient.
Key Features:
- LED Lighting: LED lights use up to 75% less energy than traditional tungsten lamps and deliver the same (or better) light output.
- Battery-Powered Devices:Rechargeable batteries save time from diesel generators when shooting outdoors.
- Energy Star Certified Gear:Products that are Energy Star-rated save you money without sacrificing efficiency.
Who Should Consider This:
You don’t have to be an independent filmmaker or small production house to benefit from the benefits of eco-friendly equipment. It saves money and makes your shoots easier to travel with.
2. Virtual Production – A Game-Changer for Sustainability
Virtual production, pioneered by movies such as The Mandalorian, is turning the industry upside down.
With LED screens as backdrops for immersive experiences, shows do not incur the environmental costs of making sets or flying to remote locations.
Key Features:
- Reduced Travel Emissions: Whole scenes can be filmed in one location without having to shuttle actors and crew all over the globe.
- Reusable Digital Sets: Once set up, virtual sets can be reused across multiple projects.
- Lower Material Waste: No having to construct elaborate sets that end up in the trash once you’re finished shooting.
Who Should Consider This:
Large scale projects and studios that wish to cut carbon costs without losing flexibility.
3. Sustainable Set Design – Think Green, Literally
Film set design is one of the most environmentally destructive parts of film production. That’s all changing, thanks to new practices and materials.
Key Features:
- Eco-Friendly Materials: Reclaimed wood, biodegradable paints, and recycled materials are used to create the set.
- Renting vs. Building: Rent props and furniture rather than build your own.
- Modular Sets: Constructing sets that can be taken apart and re-used for different projects.
Who Should Consider This:
Even small shows can benefit from sustainable set design. It’s particularly useful for TV shows or recurring series.
4. Remote Collaboration Tool – Cutting Down on Travel
The pandemic forced the industry to shift to remote work processes, and the transition has had long-term implications for sustainability.
Key Features:
- Cloud-Based Editing: Cloud editing solutions such as Frame.io and Adobe’s cloud suite allow teams to edit the footage from a distance.
- Virtual Production Meetings: Services such as Zoom and Microsoft Teams minimize face-to-face meetings.
- Digital Casting and Auditions: Reduces time, cost, and travel-related emissions.
Who Should Consider This:
Post production companies and producers who’d like to save money and reduce their carbon footprint.
5. Renewable Energy on Set – Powering Up Sustainably
Using clean energy on set is one of the most effective ways to green your production.
Key Features:
- Solar-Powered Generators:Cool, odorless, and cheaper than ever.
- Wind Energy:On site wind turbines can fuel small shoots in remote locations.
- Green Energy Providers: Working with green energy suppliers for studio shoots.
Who Should Consider This:
Outdoor productions, especially those in remote or environmentally sensitive locations.
6. Carbon Offsetting – Balancing the Scales
Carbon offsetting offers an affordable solution for emissions that can’t be mitigated. This is not the answer, but it’s a start.
Key Features:
- Tree-Planting Programs: Reducing emissions through reforestation efforts.
- Renewable Energy Investments: Encourage wind farms or solar projects.
- Verified Carbon Standards:Choose programs that are accredited by institutions such as Gold Standard or Verra.
Who Should Consider This:
Businesses that are green but with limited funds or access to space.
7. Recycling and Waste Management – Small Actions, Big Impact
Waste on set may be inconsequential, but it really adds up. Everything from food service to prop design can be made sustainable.
Key Features:
- Composting:Avoid throwing away food on set.
- Recycling Stations: Well-marked containers for plastic, paper and glass.
- Digital Call Sheets: Save the paper and use an app such as StudioBinder.
Who Should Consider This:
Every production team! You can make a difference for as little as $5 a month.
8. Sustainable Storytelling – The Power of Influence
Finally, video itself can serve as a platform for sustainability. By telling narratives highlighting environmental concerns, creators can motivate audiences to take action.
Key Features:
- Documentaries: Present real-life environmental problems and solutions.
- Sustainable Practices on Screen:Have your actors recycle, use solar panels or cycle.
- PSAs: Work with NGOs to produce high-impact public service announcements.
Who Should Consider This:
Content creators also care deeply about making a difference outside of the post-production process.
Lights, Camera, Action for Sustainability
The move towards sustainable video production is not a fashion statement, it’s a necessity.
From energy-saving machines to virtual production to renewables, the company is embracing technologies for the environment and the bottom line.
So, whether you’re a YouTuber, or an indie filmmaker, or a big-budget producer, there are literally endless ways to green your production.
What’s your next step? Maybe it’s switching old bulbs for LEDs, maybe virtual production is what you’re looking for next. It doesn’t matter what it is, every single effort matters.
Let’s keep this conversation going. What eco-friendly practices have you used in your work? Feel free to share your experiences with us in the comments below—it’s never too late!