Reset Media
With a swipe, scroll, or click, modern media has recognized short-form storytelling as the new victor. From quirky YouTube 30-second blips, to a robust narrative form that now influences Hollywood, the evolution is astonishing. But, what triggered this shift and its ramifications for filmmakers, audiences, and creators? Join us in exploring the rise of short-form […]
A latte is being made in a busy cafe and a camera zooms in on the barista’s hands. It expertly tracks the making of a latte and then shifts to the customer taking a sip. The focus remains on the customer followed with no cuts, no breaks, just one continuous stunning shot. That will capture […]
Recall investing countless hours on a video that you considered to be your masterpiece, only to have it ignored, while a random dog doing a silly trick receives millions of views? It is perplexing and indeed enraging. The facts, however, are these: there is logic behind viral videos. Adding in the elements of viral marketing […]
Capturing your audience’s attention is tougher than ever when social media is so noisy. But here’s a game changer video. You don’t have to be a startup, but if you’re a major company, explaining your complicated products or services in video makes everything simple and allows you to communicate effectively with your customers. The Power […]
Video content is king today, and we cannot disagree with that! From YouTube to Instagram to TikTok, businesses are relying on video contents to engage and educate their audience. But here’s the kicker, good video content is really expensive. If you’re a small-scale company or an emerging maker in India, the idea of huge production […]
when you scroll through your feed and a compelling video catches your eye, you can’t help but lean in, right? That’s the power of video in establishing thought leadership. Videos engage us on multiple levels—visually, aurally, and emotionally. With over 500 million daily views on Facebook alone, video has become a key part of our […]
webinars have also taken on a role in the current digital age for companies to engage with customers. But how can you make sure your webinar not only gets views, but educates and converts? Let’s say you run a workshop and your attendees are not sitting back but they are engaged, they leave with some […]
Creating a crowdfunding campaign? You’re not alone. Many startups in India are using crowdfunding to introduce new products and services. But the crux of the matter is: video is what makes the difference between a campaign that fails and a campaign that gets noticed. Imagine scrolling through social media and coming across a video which […]
In a content-rich society, users want realness. Rather than slick ads and well-researched posts, they want to know what happens behind the scenes. This burgeoning trend gives brands a remarkable way to connect with their audiences in a very intimate way. But how do you integrate BTS videos in your video strategy when you’re marketing […]
Video is one of the most influential mediums to reach out to customers in today’s digital age. With the social media sites so saturated with people, there’s an exclusive way to grab consumers’ attention in images and videos. But how do you design video ads that drive results as well as engagement? In this article, […]