Posts TaggedAuthentic Marketing

How to Use Video to Display User-Generated Content? 

Video content is now the king of the internet. It’s cool, interactive and, more than anything, sociable. In fact, a huge game-changer for brands in India, is to make use of UGC via video. Suppose you could get your customers’ actual usage of your product in a live video format. This not only builds trust […]

The Growing Influence of User-Generated Video Content in Brand Storytelling

Suppose you’re scrolling through Instagram and you happen upon a short sharp video of someone opening a new product from a company you’ve never heard of. The euphoria in their voice, the unadulterated exuberance in their eyes — it’s real, human. Imagine a traditional TV advertisement for the same product. What would you be more […]