Reset Media
What’s the best film you have watched? Maybe it was an unforgettable commercial or some viral video on YouTube that you love watching over and over again. It’s very likely that all of these share one thing in common – they attempt to tell a story that is meaningful to you. At the center of […]
Recall investing countless hours on a video that you considered to be your masterpiece, only to have it ignored, while a random dog doing a silly trick receives millions of views? It is perplexing and indeed enraging. The facts, however, are these: there is logic behind viral videos. Adding in the elements of viral marketing […]
Capturing your audience’s attention is tougher than ever when social media is so noisy. But here’s a game changer video. You don’t have to be a startup, but if you’re a major company, explaining your complicated products or services in video makes everything simple and allows you to communicate effectively with your customers. The Power […]
Videos are one of the tools that brands use to raise their voice. Did you know that 87% of marketers claim video brings more visitors to their site? That number is only one of many reasons why brands are turning to video as a communication tool and a bridge. With ever more selective consumers, messaging […]
Engaging with your online community through video. It’s not just a nice-to-have anymore; it’s a must. Whether you’re running a start-up or part of a big brand, connecting with your audience can really set you apart. Think of it like an open-air market: every vendor is vying for attention. Video is your secret weapon here, […]
when you scroll through your feed and a compelling video catches your eye, you can’t help but lean in, right? That’s the power of video in establishing thought leadership. Videos engage us on multiple levels—visually, aurally, and emotionally. With over 500 million daily views on Facebook alone, video has become a key part of our […]
Our attention spans are shorter than ever. That’s why brands are turning to video—it’s a powerful way to capture a potential user’s fleeting interest. As you scroll through your phone, a compelling video can entertain and inform in an instant. In India, where the smartphone market is booming, video is becoming a game-changer for app […]
The excitement of producing something great can be the kiss of death in the video production world without a grasp of copyright law. Imagine investing so much time and energy into a video only to get a cease-and-desist letter for a simple copyright violation. And this is not just a fantasy; this is the reality […]
Video content is now the king of the internet. It’s cool, interactive and, more than anything, sociable. In fact, a huge game-changer for brands in India, is to make use of UGC via video. Suppose you could get your customers’ actual usage of your product in a live video format. This not only builds trust […]
webinars have also taken on a role in the current digital age for companies to engage with customers. But how can you make sure your webinar not only gets views, but educates and converts? Let’s say you run a workshop and your attendees are not sitting back but they are engaged, they leave with some […]