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Videos are one of the tools that brands use to raise their voice. Did you know that 87% of marketers claim video brings more visitors to their site? That number is only one of many reasons why brands are turning to video as a communication tool and a bridge. With ever more selective consumers, messaging […]
Personalized video marketing isn’t just a fancy trend anymore—it’s becoming essential in today’s digital world. Think about it. You’re scrolling through social media, and suddenly a video pops up that feels like it was made just for you. It’s speaking directly to your interests, needs, or even your mood. That’s the magic of targeted video […]
Let’s talk about something really powerful which are “customer testimonials” With the rise of video, brands now have an incredible tool to connect with their audience in a real and engaging way. So, what’s the deal with video? Well, it’s not just about flashy animations. It’s about sharing genuine stories that resonate. Especially here in […]
Video content is now the king of the internet. It’s cool, interactive and, more than anything, sociable. In fact, a huge game-changer for brands in India, is to make use of UGC via video. Suppose you could get your customers’ actual usage of your product in a live video format. This not only builds trust […]
Suppose you are on social media and you watch this video and your heart goes out. Maybe it’s a beautiful tale of how the community rallied to help a local hero, or a festival of culture you smile at. And this is the power of video, it’s not just pictures and it moves us. The […]
In today’s digital landscape, where attention spans are shorter than ever, brands are constantly searching for ways to stand out. Imagine scrolling through social media and coming across a video that completely captivates you. It’s not just the visuals; it’s the stories, the authenticity, and the emotions that draw you in. This is the power […]
In the hyper-fast world of the internet, getting your audience’s attention has never been easier. You scroll through your social media, and what’s it that gets your attention? A dynamic video that tells a story, shows off a product, or triggers an emotion. Video is no mere fad; video content is one of the strongest […]
Video is no longer a fad in the digital world; it’s a force multiplier to enhance your website traffic. Did you know that videos can boost attention by as much as 80%? Imagine engaging your audience with narratives that not only entertain but also educate. Here is the power of video marketing. A proper grasp […]
Videos tailored for different stages of the customer journey are vital to a successful marketing campaign. In a country as varied as India, learning how to get in front of your audience at all stages of the decision journey can significantly increase your brand exposure and conversion rates. The topic in this article describes the […]
Video marketing is no longer a “nice-to-have” but rather an imperative in the digital-first economy. Yet here’s the kicker: everyone is doing it. Instagram stories, YouTube suggestions, WhatsApp messages: video. But, how do you – as a startup – get ahead of the game? In this post, you will learn how to create a video […]