Posts TaggedDigital Marketing in India

The Growing Influence of User-Generated Video Content in Brand Storytelling

Suppose you’re scrolling through Instagram and you happen upon a short sharp video of someone opening a new product from a company you’ve never heard of. The euphoria in their voice, the unadulterated exuberance in their eyes — it’s real, human. Imagine a traditional TV advertisement for the same product. What would you be more […]

The Role of Video in the Rise of Influencer Marketing

Let’s say you’re scrolling on Instagram and you see a short, concise video. It’s your favorite Bollywood actor showing you a product that you’ve never seen before, but now you want to try. Before you know it, you might want to buy it. That’s the magic of video today in influencer marketing. It’s everywhere and […]