Reset Media
Our attention spans are shorter than ever. That’s why brands are turning to video—it’s a powerful way to capture a potential user’s fleeting interest. As you scroll through your phone, a compelling video can entertain and inform in an instant. In India, where the smartphone market is booming, video is becoming a game-changer for app […]
If you’re looking to make a splash in today’s vibrant market, influencer marketing is your ticket to success. With our diverse culture, video is where it’s at—especially on platforms like YouTube and Instagram, which are booming in India. So, why should you focus on video campaigns with influencers? They bring authenticity and relatability to your […]
Video content is now the king of the internet. It’s cool, interactive and, more than anything, sociable. In fact, a huge game-changer for brands in India, is to make use of UGC via video. Suppose you could get your customers’ actual usage of your product in a live video format. This not only builds trust […]
In today’s digital landscape, where attention spans are shorter than ever, brands are constantly searching for ways to stand out. Imagine scrolling through social media and coming across a video that completely captivates you. It’s not just the visuals; it’s the stories, the authenticity, and the emotions that draw you in. This is the power […]
In our hyper connected digital age, consumers are overwhelmed by choices. Subscription boxes in which selected items come directly to customers are becoming increasingly popular. But what makes brands stand out in the crowd? The solution is engaging video. Think of opening an envelope with surprises inside, while a lively voice leads you through each […]
Poor attention spans have birthed short-form videos which have changed how viewers interact with content. In particular, platforms like TikTok, Instagram Reels, and Youtube Shorts have gained tremendous popularity among viewers and have become an effective tool for marketers in India. As Tremor Video reports, 80% of respondents involved in the survey: would rather spend […]
Videos tailored for different stages of the customer journey are vital to a successful marketing campaign. In a country as varied as India, learning how to get in front of your audience at all stages of the decision journey can significantly increase your brand exposure and conversion rates. The topic in this article describes the […]
You might see a video on your phone of an influencer or brand that you admire. They’re displaying a pair of shoes, a cool jacket or a new device. And then, in the middle of the screen, a little box appears: the same jacket or pair of sneakers, with a “Buy Now” button. One click, […]
Suppose you’re scrolling through Instagram and you happen upon a short sharp video of someone opening a new product from a company you’ve never heard of. The euphoria in their voice, the unadulterated exuberance in their eyes — it’s real, human. Imagine a traditional TV advertisement for the same product. What would you be more […]
Imagine, you’re scrolling through Instagram or YouTube, and somewhere in the midst of all the noise, you see a small but captivating event promo video. It’s full of life, it has vibrancy and after watching it you know you want to go on a date. In the ever-increasing digital era, it’s no secret that video […]