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Getting your message out during a crisis is crucial. When disaster strikes or a product recall happens, quick and direct communication is key. That’s where video comes in. Video isn’t just for ads it’s a vital tool for brands, especially in India, to convey empathy and authenticity during tough times. A heartfelt video message can […]
A potential customer scrolling through their social feed comes across a video that grabs their attention. It’s not just any video; it’s a quick, engaging showcase of your product’s features and benefits. You’ve got mere seconds to hook them and spark their interest in what you offer. So, how can you harness the power of […]
Video content is now the king of the internet. It’s cool, interactive and, more than anything, sociable. In fact, a huge game-changer for brands in India, is to make use of UGC via video. Suppose you could get your customers’ actual usage of your product in a live video format. This not only builds trust […]
In today’s digital landscape, where attention spans are shorter than ever, brands are constantly searching for ways to stand out. Imagine scrolling through social media and coming across a video that completely captivates you. It’s not just the visuals; it’s the stories, the authenticity, and the emotions that draw you in. This is the power […]
Creating a crowdfunding campaign? You’re not alone. Many startups in India are using crowdfunding to introduce new products and services. But the crux of the matter is: video is what makes the difference between a campaign that fails and a campaign that gets noticed. Imagine scrolling through social media and coming across a video which […]
In the hyper-fast world of the internet, getting your audience’s attention has never been easier. You scroll through your social media, and what’s it that gets your attention? A dynamic video that tells a story, shows off a product, or triggers an emotion. Video is no mere fad; video content is one of the strongest […]
In a content-rich society, users want realness. Rather than slick ads and well-researched posts, they want to know what happens behind the scenes. This burgeoning trend gives brands a remarkable way to connect with their audiences in a very intimate way. But how do you integrate BTS videos in your video strategy when you’re marketing […]
Capturing Attention with Video Power In this age where time is on our side and the media options are endless, video has become the king of brand communication. Did you know that 72% of consumers will watch a video instead of reading about a product? This is the power of video marketing! With storytelling embedded […]
Video is one of the most influential mediums to reach out to customers in today’s digital age. With the social media sites so saturated with people, there’s an exclusive way to grab consumers’ attention in images and videos. But how do you design video ads that drive results as well as engagement? In this article, […]
Videos tailored for different stages of the customer journey are vital to a successful marketing campaign. In a country as varied as India, learning how to get in front of your audience at all stages of the decision journey can significantly increase your brand exposure and conversion rates. The topic in this article describes the […]