Here’s the text with simpler vocabulary as well as phrasing that would suit an annoyed 8th grader. We all already saw an AI-generated video whether it was an amazing product advertisement or a deep fake. Whatever it might be it is certain that differentiating AI-generated content and human-made content has never been easier. What we do know is that machine generated videos will have a monopoly in the field of marketing by 2030. Now the real question is how did we end up here and what changed for brands, marketers and regular buyers such as you and me?
Me and you have to dive deep down this subtle yet groundbreaking change machine calculation videos are making to marketing.
The Rise of AI in Video Content Creation
Videos have always been the best form of marketing, and with good reason. They are captivating and adaptable. Traditionally, however, creating high quality videos requires a lot of time, skill, and money. Thankfully, everything has changed with the introduction of AI technology that creates videos quickly, easily and affordably.
DeepBrain, Synthesia, and Runway are at the forefront of these technologies. Such tools let businesses create videos without the need of a film crew, actors, or even a set. Everything from creating realistic avatars to animated explainer videos can now be done easily.
Reasons why AI videos have taken the market are listed below:
- Cost Efficiency: No need for expensive sets, equipment, or actors.
- Speed: AI can create videos in minutes, not weeks.
- Personalization: AI allows for hyper-customized content tailored to individual viewers.
- Scalability: Brands can produce hundreds of videos simultaneously without overextending resources.
AI’s Power in Personalization
Think of a brand video ad that plays automatically as you browse the internet. The voice in the ad says your name and your city while recommending products that you have previously visited. Surprising right? This is AI at work.
Thanks to Personalization with AI, everyone feels as if the video content speaks directly to them. Algorithms are capable of tracking user data, behaviors and preferences to create a video tailored specifically for an individual. Such a high level of personalization increases engagement as well as fosters a deeper connection with the consumers.
Let’s observe Netflix, for instance. The platform tailors every recommendation and preview using AI, just like marketers are starting to do with video ads. And for the consumer – these ads are perfectly suited for their taste.
- Fact: Research has shown that personalized video ads are able to increase click-through and engage rates by over 300 percent.
- Example: Coca-Cola created personalized greetings for the holiday season and sent them to thousands of customers using AI. The result was an increase in brand engagement which exceeded prediction.
The Role of Deepfake Technology in Marketing
As controversial as deep face technology is, it has turned out to be incredibly helpful in the world of marketing. Brands are now using it to:
- Resurrect celebrities for promotional campaigns.
- Make videos in several languages without reshooting.
- Use celebrity endorsements aginstoilmnt without their physical appearance.
For instance, in a malaria awareness campaign, David Beckham was deepfaked to appear as if he was speaking nine different languages at once and looked absolutely amazing. He used deepfake technology to sync his speech beautifully.
There are many issues to ponder such as ethics and morality, but what is for sure is that using deepfake technology moderately can create some highly sought-after content.
AI in Real-Time Video Marketing
With the help of artificial intelligence, we can expect real-time video marketing to be present by 2030. Envision an online event wherein an artificial intelligence-generated host interfaces with all guests, responds to their questions, and even changes the mood in response to the audience’s feedback all in real-time. Such versatile engagements are currently under development and will change the way customers interact with different organizations.
Brands will now be able to provide more powerful and captivating experiences because AI will have the power to analyze live feedback and modify videos accordingly.
Breaking Barriers with Multilingual Content
Long standing language differences always made creating content for global audiences difficult. The integration of advanced AI technology for video translation with voiceover capabilities is removing such restrictions. Separate teams are no longer needed for each video since brands can now create videos in several languages at once.
- Statistics: More than 70% of people around the world prefer engaging with content within their own native language.
- Fact: AI can accurately subtitle, voice, and culturally adapt videos so the content can be appreciated from different countries.
Ethical Considerations and Challenges
Although appealing, the possibility of AI videos comes with an ethical dilemma. Questions surrounding the issue range from credibility and fake news to violation of privacy. Namely: how will the consumer differentiate between real content and AI content? What steps are being taken in protection of personal information for the sake of generated ad’s hyper targeting?
To safeguard against the posed threats, AI policy and ethical boundaries need to be put in place. Precise measures will be necessary. Companies will need to state when content is manufactured by an AI in order to uphold loyalty towards the public.
The Economic Impact of AI-Generated Videos
The increase of AI video generation will impact the economy tremendously. It will allow small enterprises to produce videos and compete with big corporations. However, it may put video production professionals like editors, directors, and actors out of work.
- Stat: The AI video market is expected to hit $60 billion by 2030.
- Fact: More than 80 percent of marketers anticipate some positions will be replaced due to AI by 2030.
What the Future Holds
Here’s what AI capabilities innovations will bring to our daily interactions for 2030:
- Co-Creative: AI will take a step further into becoming a co creator, providing concepts, storyboards , and even illustrations.
- Seamlessly Integrated: With improvements to AR and VR technologies, AI powered videos will be more engaging and interactive than ever.
- Increased Brand Value: As AI automated content creation, brands will realize more profits than expenditures.
Personal Branding: Brands will be able to create stronger bonds with consumers as ultra personal videos will be able to achieve deeper relationships.
Why It Matters for Marketers Today
Marketers, it’s time to jump on the AI video marketing train! Start looking into the different platforms and tools that can help you integrate AI into your strategies. Start personalizing content, responsibly experiment with deep fakes, and begin localizing campaigns for an international audience.
The early adapters will surely excel, but the stubborn companies that refuse to change will lose out. It’s not about merely keeping up; it’s all about getting out in front.
Let Reset Media Guide You into the Future
At Reset Media, we’re not simply keeping a pulse on the future of marketing; we are redefining it. We have a team of specialists that utilize AI technology to design personalized video content that is engaging and scalable to any audience.
Want to take your marketing to the next level? Reach out to us today at Reset Media so we can devise a plan that turns your brand into a frontrunner in the AI video marketing transformation.