You’re going to be scrolling through your podcast app and, instead of listening to conversations, you’re actually observing them. This hybrid audio/visual experience is changing the way we consume content and generating greater interest than ever before. As our daily routines increasingly rely on screens, video podcasts became the ideal vehicle for creators and brands to engage with their audiences.
For Indian brands, this move isn’t just about trending — it’s about captivating a tech-savvy, visual crowd. So, how can this structure change the way we think about content marketing and storytelling? Let’s explore.
What Are Video Podcasts and Why Are They Still So Popular?
- Definition and Features
- Video podcasts combine the audio-visual feel of a podcast with the visual impact of a video. They are usually shared on Youtube, Instagram, or OTT platforms where people of all backgrounds can watch it.
Why Audiences Love Them
- Visual Link – Being able to see the speakers connects you emotionally with the audience.
- Multi-Platform Retention – Video podcasts can be read on the go or at leisure, as the audience wishes.
- Interactive Content – The audience sees gestures, expressions, and props that make the content more interactive.
- Rise in India
- Video podcasts, in an era when the internet is more accessible than ever in both rural and urban India, serve the visual-oriented demographic. Streaming services such as JioCinema and YouTube are the first to take off with cheap smartphones and data.
Experiments in Practice – How Indian Companies are Using Video Podcasts
1. CRED’s “The Long Game”
CRED, a credit-card payment app, has entered the podcasting realm with its graphically appealing and vulnerable show “The Long Game”. Featuring interviews with celebrities, it provides inspirational chats about personal finance, entrepreneurship, and life.
2. Zomato’s Behind-the-Scenes Series
Zomato used video podcasts to explain the workings of the business, with interviews with delivery partners, owners, and chef in-house. It was a humanising and educating way to present the brand.
3. TATA Motors and Electric Vehicles
TATA Motors – The video podcast series on India’s EV future. Starring industry professionals, the show fused imagery of cutting-edge vehicles and live action filming to inform viewers while also quietly showcasing their own EV portfolio.
What Does Video Podcasting Do for Marketing and Storytelling?
1. Building Brand Authority
Through discussions with professionals, brands create thought leaders. An edtech company like Byju’s, for example, can run educational podcasts of Indian teachers or students to establish their credibility.
2. Enhanced Engagement
Video elements like infographics or live demos capture attention. For instance, an Indian skincare brand might showcase DIY steps in their video podcasts.
3. Multi-Channel Distribution
There are several ways to reuse one video podcast –
- YouTube for full episodes
- Instagram for reels or clips
- Blog posts for SEO-friendly summaries
4. Monetization Opportunities
By offering sponsorships, ads, and premium content subscriptions, brands can commercialize their video podcasts to generate a secondary income.
How to Create Great Video Podcasts Best Practices
1. Focus on High-Quality Production
Purchase the right cameras, lights, and audio gear. If done well, even a low-level setup can yield professional-looking videos.
2. Plan Your Content
Write your podcast in a way that’s engaging in the beginning, educational in the middle, and entertaining in the end. You can use tools such as Google Trends to find the right subjects for your audience.
3. Leverage Indian Contexts
Integrate local elements – native language, festivals, or current issues. A sustainable living podcast could include information on how Indian families indulge in eco-friendly practices.
4. Encourage Viewer Interaction
Question or Q&A Live and feel like you are part of the community.
Challenges Indian Brands May Face
1. Production Costs
It’s expensive to get started, but the benefits in terms of brand recognition and engagement outweigh it.
2. Consistency
This is hard to post consistently, but scheduling posts in advance can take the pressure off.
3. Standing Out
Video podcasts are dominating the market. To set yourself apart, invest in niche subjects or special production techniques. An Indian street food podcast, for example, might involve shoots at landmark locations.
How Indian Customers Are Reacting To Video Podcasts
According to a Nielsen study, 80 percent of Indians use video content rather than any other digital media. Moreover, the growing usage of YouTube Shorts and Instagram Reels shows that there is a growing need for bite-sized visual entertainment.
Video Podcasting India — What Comes Next?
The more brands use this format, the better it will be. I could picture a travel agency having a video podcast series on Indian travel treasures, or a fitness brand putting out authentic transformational stories. You can never have enough, especially as India’s digital landscape evolves.
Soft Pitch – Why Reset Media?
If you’re thinking of taking advantage of video podcasts to engage with your audience, you’ll need a trusted advisor that knows Indian storytelling. We at Reset Media are experts in producing authentic, entertaining content for Indians. Our team can also create video podcasts that are relatable and incredibly memorable.
Conclusion – Ready to Press Play?
Video podcasts are not just a fad; they are a weapon for brands seeking to communicate with their audiences on a deeper level. Whether you’re a newcomer or a veteran, this format provides you with an unlimited number of ways to articulate your narrative, gain authority, and engage with your audience. So, why wait? Now, let’s click on play on the future of content marketing!