when you scroll through your feed and a compelling video catches your eye, you can’t help but lean in, right?
That’s the power of video in establishing thought leadership.
Videos engage us on multiple levels—visually, aurally, and emotionally. With over 500 million daily views on Facebook alone, video has become a key part of our everyday lives. It’s that intimate moment we all share, making it a perfect medium for connection.
Take a look at companies like Tanishq and Zomato. They’ve harnessed video to not only build their brands but also to assert their authority in the market. By sharing valuable insights through video, you can position yourself as the go-to expert in your field, the one people trust for guidance.
Curious about how video can elevate your thought leadership? Let’s dive in
Engaging Content
Video is inherently engaging. Video is not only read, but also taken in at the touch of a button, unlike text. A good video can convey deep ideas easily and effectively.
Facts – According to one study, when people watch a video message, they retain 95 percent of it while they retain 10 percent in words.
Emotional Connection
Video taps into emotions. It allows brands to tell stories in a compelling manner. Tanishq’s heartfelt ads, for instance, lean towards personal testimonials that make the consumer feel connected and solidify the brand as a thoughtful jewelry brand leader.
Shareability
Videos are shared more than any other form of content. It increases shareability. Brands like Zomato have been successful here and they tend to provide humorous, likable content that people will want to share with others.
Building Thought Leadership with Video
By putting forth entertaining videos, sharing knowledge and expertise, your brand can turn into a thought leader. Learn via webinars, tutorials or professional interviews.
For example, The Indian School of Business (ISB) offers lectures and debates in the form of videos. This not only highlights the faculty’s capabilities, but also draws prospective students and graduates.
.2. Engaging with Your Audience
Such engaging videos can foster community. Engaging your audience with a feedback survey or livestreaming can create trust and authority.
Example – Paytm offers live demos on a regular basis to clear your doubts about money and online transactions. This technique builds a loyal following and turns Paytm into a fintech hero.
.3. Storytelling
People also remember stories more than facts. Video communicates your brand’s story, values and mission.
For example, “Incredible India” Tourism Marketing campaign uses storytelling. Their videos transform cultures, landscapes and experiences into something meaningful for audiences locally and globally.
The Technical Side of Video Production
When it comes to producing quality video content, you need to be meticulous. Here are a few things to keep in mind –
Planning
- Story – You don’t want a flimsy script. It must describe your key points in a conversational style.
- Storyboarding – It’s a great way to make the process of making your shots easier.
Production
- Equipment – Invest in good quality cameras and microphones. Poor audio can detract from even the best content.
- Lighting – Proper lighting is essential for creating a professional look. Natural light is often the best choice, but softbox lights can work wonders.
Editing
- Software – Use user-friendly software for editing. Tools like Adobe Premiere Pro or even free options like DaVinci Resolve can help you create polished final products.
- Length – Keep your videos concise. Aim for 2-5 minutes for most content to maintain viewer engagement.
Measuring Success
Monitor key metrics to see how well your video is doing –
- Views – How many people are viewing your videos?
- Engagement – Do people like, share, or comment on your videos?
- Conversion – Are your videos driving more visits to your website or generating more inquiries?
Tools for Analytics
Platforms like Google Analytics and social media insights can provide valuable data on how your videos are performing.
Conclusion
You can leverage video as a way to establish thought leadership in the digital world. Showing expertise, connecting with your followers and creating compelling stories are the ways brands can make a difference.
And the most important thing to think about when putting together your video strategy is quality. If you take this approach properly, your brand will have a position as an information authority that encourages loyalty and trust among your readers.
So if you’re looking to make videos more effective, consider hiring media production experts. We at Reset Media understand what it takes to develop engaging video content that works for your brand. Let’s tell your story.
Are you ready to increase your brand through video? Let’s get in touch and see what we can do together.