Video marketing today is a great way to engage people online. But what if you need to explain something a little bit harder? Whether it is a technical workflow, an economic idea, or an advanced product, it’s hard to communicate effectively. Here’s where animation comes in. Not only does it render the difficult subjects easy to grasp but it keeps your viewers interested as, hey, who wants to see a lecture?

Here’s the big surprise- Indian brands are already leveraging animation to simplify complex concepts. If you’re wondering how you can do this, too, read on. Let’s dive right into the details of how animation can transform your videos, and give you some real-world case studies from brands you already know.

Why Animation Works- The Optimal Use of Visual Training

Animation isn’t just for kids. It’s an effective way of parsing a difficult concept. A report from the Visual Teaching Alliance notes that 90 per cent of all data sent to the brain is visual, and people read pictures 60,000 times faster than they read words. Which means when you include animation in your videos, you’re giving your viewers a far easier learning tool.

How Animation Simplifies Complex Ideas

Compression: Animation can collapse large amounts of information into small bites. A very complex procedure can, for example, be broken down into a series of steps through animated imagery.
Metaphors and Similarities: Animation can render abstract objects into something familiar. Cloud computing might not make the most intuitive sense, for instance, but using an analogy such as file storage (a ‘cloud locker’) makes it easy to understand.
Removing Them: Animation gives you complete control over every thing on the screen so that your audience doesn’t miss out on anything else. This keeps the message simple and concise.

In-Stock Indian Animation in Video Content

1. Tata Mutual Fund – “Meri Pyaari Saheli” Campaign

In their “Meri Pyaari Saheli” campaign Tata Mutual Fund, they employed animation brilliantly. The goal? So as to make women aware of the often confusing landscape of mutual funds and personal finance. Through a friendly, cartoon character, they turned abstract financial concepts into colloquial prose. Not only did the animation make the explanation much more digestible but it broke down financial plans in a way that seemed familiar.

2. Zomato’s Explainer Videos

We’ve all seen the company Zomato, which employs these quick animated clips to tell you everything from how they run their loyalty program to when they have a new feature. Their videos are a perfect example of how animation can transform a boring or dense subject such as terms and conditions into something that you can actually enjoy watching. They often rely on jokes and cute animated videos to hold your attention and convey the message clearly.

3. BYJU’S – Making Learning Fun

BYJU’S is a pro at converting content into animations that are easier to learn. Their videos, which range from science experiments to math challenges, are animated in vibrant colors to help young minds grasp the tough topics. Its eye-catching graphics reduce the difficult concepts into easy to digest concepts that will make learning more fun. This isn’t limited to children, either — as BYJU’S has proved, even adults can appreciate animated learning when it comes to challenging subjects.

How to Use Animation In Your Videos Effectively?

If you’re convinced animation will simplify your content, let’s see how you can get started with it. The trick is to have the animation support your message, not dominate it. Here’s a step-by-step guide:

1. Identify Your Core Message

You need to define your message prior to looking into animation effects or styles. Is it an advanced function, a product release, or a walkthrough? When you understand your core message, you can choose how to render animation to make it easier.

2. Choose the Right Animation Style

Animation styles are not created equally. You can choose one of the following, depending on your audience and the depth of your subject:

2D Animation: Quick and cheap, ideal for explainer videos.
3D Animation: More evocative, ideal for product presentations.
Whiteboard animation: Ideal for in-depth walk-throughs.
Motion Graphics: Perfect for infographics and data-driven material.

HDFC Bank, for instance, uses motion graphics in its explainer videos to explain financial services and products such as loans and insurance. Clean, clear images allow the viewers to easily process the information, without being overwhelmed.

3. Use Storytelling

People love stories. Even if it’s an abstract subject, animation gives you a chance to add storytelling to your text. You might build characters or situations that are relatable to your readers. This method is particularly good for explainer videos on healthcare, education, or finance topics.

For example, PolicyBazaar uses animated narratives to explain insurance products. Their videos tend to be self-identifiable, and show everyday figures (a father or entrepreneur) going through the various insurance policies, so it isn’t hard for the viewers to see themselves in the video.

4. Keep it Simple

The most common error brands make when it comes to animation is overpromotion. Yes, animation is meant to make complex subjects simple but if you’re pushing too many buttons or stuffing your visuals, you can do the opposite. Don’t get overly creative — use what you need to get the point across.

5. Add a Human Touch

Although animation is a purely visual medium, a human touch such as a voiceover is necessary. — Use a warm, engaging voice to give your video more personal appeal. Swiggy, for instance, typically pairs its animated explainer videos with bright and fun voiceovers to show you what the app does or what their offer is about so that the information sounds more relatable.

How to Use Animation to Simplify Complex Topics in Your Videos

If you’re still unsure about animation being right for your brand, here are some of the benefits:

More Interactivity: Animation keeps people watching longer, decreasing the bounce rate on your videos.
Better Memory: Because animation reduces information, it’s easier for people to remember.
Flexibility: Animation can be applied to any medium— social media, websites, and even slideshows.
Affordable: Compared to video on location, animation is typically cheaper if you’re communicating something that doesn’t involve elaborate camera angles.

How Indian Brands Have Made Money With Animation

Companies such as BigBasket, OLX and Paytm have all used animations in explainer videos to make things easier. Paytm, for example, introduced animations to make it easy to pay online, an innovation that today is standard but was unfamiliar to most new users.

Such brands have proved that animation isn’t just an illusion. And it’s a technique that can, when used effectively, make even the toughest subjects not just understandable, but fun.

Conclusion – Why Should You Use Animation for Your Brand?

You can get a real kick out of animation for your videos when it comes to explaining something. It renders complex concepts accessible, captivates your listeners and ultimately enhances your speaking abilities. And now, with the advancement in technology, you no longer need to invest a fortune to produce excellent animations.

So if you’re looking to build your video marketing portfolio, consider Reset Media. Our speciality is producing engaging, animated videos that make hard concepts simple and deliver results. Whether it is introducing a new product or delving into an intricate procedure, we can elevate your content to a new level.

Want to learn more about what we do? Let’s talk and see how we can do it together.