Capturing your audience’s attention is tougher than ever when social media is so noisy. But here’s a game changer video. You don’t have to be a startup, but if you’re a major company, explaining your complicated products or services in video makes everything simple and allows you to communicate effectively with your customers.
The Power of Video Consider your social media feed. The moment a video loads, you are immediately interested in it, right?
It feels like you know the product, its operation, and whether you want it or not. That’s the magic of video! With 80 percent of businesses using video in marketing, Wyzowl estimates, the percentage is only going to increase. Video is your friend when it comes to getting noticed and making things obvious!
Why Use Video for Complex Products?
The more involved products or services require the more explanation. It’s too heavy a method such as text dominated brochures or presentations. Here’s where video steps in
- Visual Learning- 80% of the visuals and action are remembered as well as 20% of the reading. Video incorporates pictures and sounds to help the information be digestible.
- Motivation – Video can make people cry and remain glued to their computer screens. If a story is done right, the drab product will be something real and engaging.
- Multiplatform- Video can be used for any platform (social media, website, email), which means it is very versatile for marketing.
Real-Life Example – Byju’s
The Indian ed-tech giant Byju’s uses video well to communicate its learning programs. Their animated videos cut out the dense topics into readable text for students to digest. Infusing stories with information, they entertain and inform.
How to Create Effective Explainer Videos
Here are a few steps to get you started on the process of creating an explainer video that works.
1. Understand Your Audience
Find out who your target audience is first. What are their pain points? So what are they hoping to know?
Your video will get the most out of it if you can tailor your message to their interest.
2. Keep It Short and Sweet
Attention spans are short. You want videos that are 1-2 minutes long and it’s all about the message. You don’t want to send information sluggishly.
3. Use a Clear Structure
The information will be walked through by a well-made video that will get your audience involved. Below’s a rough guideline to get you started
- Intro – Explain the product or service briefly.
- Issue Headline – Create the issue your audience is having.
- Solution- Talk about your product fixing this problem.
4. Incorporate Visuals and Animation
Visuals enhance understanding. Graphs, animations or demonstrations will help show what you’re saying. If you’re demoing a piece of software, for example, demo it live.
5. Add a Personal Touch
Try adding in a human touch to your video. That might be a founder testimonial or a customer experience. Experiences from the real world appeal to the viewer more.
Example – HDFC Life Insurance
HDFC Life Insurance knows how to use video with complicated financial products. Their “HDFC Life Sampoorn Nivesh” ad uses relatable cases that explain why you need life insurance. They make insurance products less confusing through story and real-world examples, which makes them relatable.
Tips for Distribution and Engagement
Making a video is only the tip of the iceberg. How you can promote and share it – Here are some ideas how to do this
1. Optimize for SEO
Make your video Easily Searchable. Include keyword related keywords in title, description, and tags. This will help your video get high in search engines.
2. Share on Multiple Platforms
Do not keep your video on just one channel. Post it on social media, your website, and in your email blasts. There is an audience for every platform, so diversifying your exposure will increase exposure.
3. Engage with Your Audience
Encourage comments and feedback. Communicating with your followers creates a community around your brand. Replying to comments can be good for trust and loyalty.
4. Analyze and Improve
Analytics: Monitor how your video does. Look at numbers like views, engagement and viewership. You can then tweak your video strategy going forward using that data.
Example – Zomato
Zomato videos are often funny and have relatable content in them that is shared on social media. They are fun, not just because they explain their services but also because they make users think, which gets them more shares and exposure.
Conclusion – Embrace the Change
Video in your marketing can change the way you present complicated products or services. Invest in clarity, participation, and audience engagement, and you can write something that not only educates but motivates.If you’re exploring video possibilities, work with those who know the ins and outs of video creation and marketing. We have companies like Reset Media that specialize in producing compelling video content that can raise your brand’s profile. If you’re up for it, ask yourself why a professionally produced video will help your business.