Video content is now the king of the internet. It’s cool, interactive and, more than anything, sociable. In fact, a huge game-changer for brands in India, is to make use of UGC via video. Suppose you could get your customers’ actual usage of your product in a live video format. This not only builds trust but also a community with your brand.
Have you ever scrolled on social media and stopped at a video where actual people are using something? Those are real-world encounters rather than advertisements. They entice you and they like, “I can be part of that”.
With Indian customers looking for real brand experiences, brands that leverage UGC on videos can create stories about real customer journeys. Brands such as Zomato or Swiggy are already taking advantage of video to present user stories that reach their audience.
You know, if you could take your brand narrative and put your customers in the spotlight as your best advocates. Not only does this make you look good, but it also attracts users and converts. Your potential customer will be more trusting and more likely to use your brand when he/she sees real people having fun using your product.
So let’s see how you can make video the spotlight on user-generated content, where your users become your best marketers.
Understanding User-Generated Content
User-generated content is all of the content, video, blog post, photo etc created by users and not by brands. This kind of content is often used for social media and provides a very real representation of what people actually experience from a brand.
Why UGC Matters
Authenticity: Consumers today crave authenticity. UGC gives you a real-world view that ads just don’t offer.
Confidence: Videos that feature actual users can be the trust booster. Nine in 10 of the people trust word of mouth rather than brands — according to Nielsen’s data
Engagement: Oftentimes UGC gets more engagement. Videos get more shares, likes and comments — reaching a greater audience for brands.
The Power of Video
We love the video content when it comes to emotions and narrative. These are the top 10 benefits of video to demonstrate UGC
Viral: Videos catch the most amount of engagement than any picture or words.
Flexible Formats: From short Instagram videos to longer YouTube videos, the format can be modified for different platforms.
SEO Value: Videos are great for your SEO because they will keep people on your page and lower bounce rate.
How to Present UGC in Video Well – Useful Ways To Showcase UGC On Video
1. Curate and Compile
User videos are probably the easiest UGC tactic to use. Brands can gather footage from customers showing their products at work.
Example: Tata Tea will post videos of the customers having their tea and they love sharing the happiness and warmth of their society. This not only displays the product but also connects viscerally with audiences.
2. Create Challenges
By challenging your followers you can get them to post.
Example: Pepsi’s #PepsiChallenge asked people to show us their own ways to enjoy Pepsi. The brand then put together a round-up video of the top submissions which increased traffic and customer loyalty.
3. Host Contests
You can run competitions that get users to produce and post videos about your products.
Example: HDFC Bank organized a drive for the sharing of video of customer bank journeys. Best submissions went into promotional videos, and the customer felt more connected.
4. Collaborate with Influencers
By working with influencers, you can make more UGC. Influencers can even ask followers to post and spread the reach.
Example: Nykaa, a popular beauty retailer partners with beauty influencers to create tutorials and reviews. They typically have user videos on their site, where you can watch actual customers using their products.
5. Use Testimonials
Video testimonials are powerful. They are just honest customer feedback, the new word-of-mouth.
Example: Ola Cabs has a great use of video testimonials from customers who have had positive experiences which are enough to trust and lure new customers to try their service.
How to Highlight UGC in Videos (Best Practices)
- Ask for Permission: Request the permission before working on someone else’s work. It’s a way of earning trust and being in good company with your followers.
- Keep Quality: UGC is usually honest and crude, making sure the video quality isn’t bad. Poor-quality will be bad for your brand’s reputation.
- Be A Variety: Showcase multiple user groups to reach more users.
- Be Active: Create videos that are not long and boring. We only have a short attention span, so get powerful messages in a short time.
Measuring Success
You should think about these metrics to see whether your UGC video campaigns are doing a good job
- Engagement Rates: Likes, shares, comments – These all will tell us whether your content is received well by your audience.
- Conversions: Track the number of people who convert after watching your UGC videos, for example, go to your site or buy something.
- Social Reach and Impressions: Determine how many viewers your videos are attracting on social media.
Conclusion
We cannot underestimate the value of video in demonstrating user generated content. In the case of brands in India, this can lead to real connections with the customer, building trust, and community. With user videos curated, encouraged and posted, brands can help their customers become advocates.
If you want to boost your video marketing and make use of UGC, then bring in the experts. You can hire Reset Media to tell stories that resonate with your viewers and get them engaged and gaining. Let’s take your brand narrative to the next level