Brands are in a constant race to grab your attention, and one of the most effective ways to do that?
If you’ve ever found yourself captivated by a video that just pulls you into a brand’s story, you know exactly what I mean. It’s no surprise that video has become the powerhouse of media marketing, especially in a diverse landscape like India.
you’re scrolling through your social feed, and suddenly a vibrant video catches your eye. Brands like Tanishq and Surf Excel have mastered this art, creating experiences that do more than show off their products—they connect with you on an emotional level.
So, how do they do it?
It all comes down to storytelling. When film, sound, and narrative come together, they create a powerful response that engages audiences like nothing else.
In this post, we’ll dive into how Indian brands are leveraging video for impactful experiences and share tips on how you can do the same in your marketing efforts. Let’s get started!
Understanding the Power of Video
Not everything on video is pretty graphics or jingles. You just have to create a story that your readers want to hear. Here’s how video is the best
- Connecting With The Feelings: Videos can also speak the language of the heart better than words or photos alone. When a story is touching, viewers can feel connected to the brand as a person.
- Gained Engagement: Videos are shared 1,200% more than links and text combined, studies show. That makes your message much more likely to be seen by more people.
- Video: There are many visual learners, video is for this. It makes the thornier subjects easily digestible and information more relatable.
Real-Life Examples of Indian Brands Using Video
Tanishq – Crafting Emotional Narratives
Tanishq, one of the biggest jewelry brands in India, was one of the first to make videos with Indian centric content. Themes of love, relationship and family are a regular part of their campaigns.
As Tanishq did in one of their most famous advertisements, they had a sweet story about a young mother-in-law and daughter-in-law connecting with each other through jewelry. The dramatization of the narrative and gorgeous imagery did not only endorse their products but also built rapport with their viewers.
Surf Excel – Celebrating Everyday Heroes
Surf Excel is a master at telling a video story about real-life family struggles. They regularly have children saving the day and they say ‘Daag Ache Hain’ (‘Stains are good’) in their advertising campaigns.
In one particularly moving ad, a young boy goes out of his way to comfort a friend in need, reinforcing the brand’s call for care and concern. Not only is the video a demonstration of how Surf Excel’s product works, it is also a reassurance of good things which leave viewers with lasting impressions..
How to Make an Engaging Video Here are the Ingredients of a Strong Video
If you want to make videos that stick, here are some of the essentials:
- Proven Story: Every video works starts with a strong story. Look at your primary point of sale and structure your story around it.
- Good Production: The story is important but so is the production. Get professional camera equipment and editing software so that your video is professional.
- Emotional Connection: Adapt the feelings of your readers. Humour, nostalgia or inspiration — emotion produces connection.
How to make Video Work for Your Brand?
Know Your Audience
Having an idea about your audience before creating a video. What are their pain points, what are their interests? Your content will be more interesting and efficient if you cater to their interests.
Optimize for Platforms
Different social media platforms are quite different. Instagram likes short, visual clips, and YouTube has longer, more complex content. Be creative with your video length and size depending on the site.
Leverage User-Generated Content
If you can get your readers to make content about your brand it can be a great move. Companies such as Zomato have made good use of user-created videos to bring community and realness. It’s not only better engagement, but it’s also trust.
The Video Marketing in India to Come Future?
Video marketing is evolving and so is the case in India. As more people own smartphones and access to high-quality internet is accessible on a smaller budget, more people are watching content on their mobile phones. Here’s the horizon:
Short-Form Content Takeover: Short-form video was democratized through sites such as TikTok and Instagram Reels. Businesses will have to learn to get noticed in an instant.
Live Videos: Live Videos feel urgent and real. The format is great for brands to promote products or reach consumers live.
Personalization: As the data analytics gets better and better, brands can make personalized video based on personal tastes for a better customer experience.
Conclusion
As we have seen, video can drive brand experiences that connect to audiences. We have seen Indian brands such as Tanishq and Surf Excel use storytelling to connect and make people feel. Understanding your customers and using the right video strategies will help make your brand stand out in a sea of competition.
So if you want to make your video marketing campaigns even better, partner with people who know storytelling and production well. Reset Media — We create memorable videos to connect brands with their consumers.
And now let’s see how you can utilize video for your marketing campaigns. The possibilities are limitless and your brand’s narrative has to be heard.