The way we work is changing—fast.
The COVID-19 pandemic didn’t just shift us to remote work, it supercharged it. Businesses had no choice but to rethink how they communicate, and here’s the kicker upto 35% of remote teams are more productive with video conferencing apps.
Across India, companies are catching on, using video as a key tool to drive success. And that’s the power of video. If you’re not already using it, you’re falling behind.
Let’s dive into how video is revolutionizing the way we work, its real-world impact, and how Indian companies are leading the charge.
Hybrid and Remote Work Takes Over The World
Understanding Hybrid Work Models
Hybrid work is remote and office work. Work is flexible, and employees are now more satisfied at work and better able to balance their work and life. In the case of large Indian organisations such as Tata Consultancy Services (TCS) and Infosys, they’ve gone for hybrid models, with employees being able to work at home or in the office as per their needs and preferences.
The Need for Effective Communication
With a new world comes communication difficulties. Emails and memos no longer do it all. Video bridging this need: real-time interaction that mimics the person-to-person exchange.
Why Video Needs to Work in the Future Workspace?
Building Connections
Video allows teams to stay connected. Video can be visual and body-language based unlike email or chat, which can be more insipid.
Wipro example: During pandemic, they utilized video to keep everyone in the team. They planned weekly video calls so that employees could feel more included, even if they were miles away.
Enhancing Collaboration
Video tools enable seamless collaboration. Users can see one another’s screens, generate ideas and deal with issues at the same time to make meetings more effective.
Figure: Video-conferencing tools are 42% more likely to indicate collaborative work in a team that is using it. This statistic reminds you that video tools must be part of every day workflow.
Real-Life Applications by Indian Brands
Training and Development
Training Video is used for a lot of business. HDFC Bank, for example, has a complete video training course for their employees. This is not only an initiative to improve the speed of onboarding but ensure training for all branches no matter where you are.
Marketing and Communication
Video is also one of the best communication tools out there. One of the best food delivery services, Zomato, has leveraged video to connect with consumers on social media. Their funny video promotions make them popular and get them branded more.
Customer Support
Even customer service can use video. Flipkart offered video chat support and now their representatives could assist customers more effectively. It’s one of the best ways to increase customer satisfaction and let them know they are appreciated.
The Power of Video in Blended Offices
Improved Engagement
Video conferences remain more interesting than a call. People want to be able to see others, and they’re going to stay.
Flexibility and Accessibility
By way of video, employees are able to access meetings from any place. This is a major convenience for remote workers, who could be handling multiple tasks at once.
Cost-Effective Communication
Though you might think that video tools are a bit costly, they really don’t cost much in the long run. Less travel and more efficiency can save companies a lot of money.
How You Can Use Video Techniques in Your Company?
Choose the Right Tools
The video conferencing software should be chosen wisely. There are many features that Zoom, Microsoft Teams and Google Meet can provide that can suit every need.
Encourage a Video Culture
Video communication can be more easily adopted if a culture exists that values it. Request team members to switch on cameras in meetings. A little change like this can go a long way to helping you increase engagement and relationship.
Provide Training
A little bit of training for employees to know how to work with video tools can go a long way. Many employees might not have used these technologies so it’s nice to provide some resources or workshops.
Challenges and Considerations
Technical Issues
Technical glitches can disrupt meetings. Employees need to have the equipment and internet connection. These problems can be minimized by periodic checks.
Balancing Screen Time
Video is a plus but long hours on the screen can get you tired. You have to make sure that video calls are mixed in with the other communication, otherwise you will lose your productivity and health.
Conclusion
Video communication will become an even greater part of team ties and productivity in this new work era. The Indian firms are already a few that are paving the way and are putting video to work in other areas of business processes.
If you make video an integral part of your communication, you will collaborate, build relationships and get employees engaged.
If you are looking to scale your video and media marketing for your brand, see what options are available for you. You can have Reset Media design a powerful video plan depending on your requirements. So why not get started with making that better communication today?
We’re in this together, together we can turn your dream into reality.