The advent of virtual production doesn’t just involve the studios. Businesses too are starting to see the light of this technology, specifically advertising and marketing strategies where storytelling is the main focus.
Benefits for Brands:
Cost Saving: Brands do not have to transport their team around to shoot different places anymore. Virtual production lets you create the entire planet in the studio at very low cost.
Acceleration: Virtual production facilitates a shorter turnaround. Since most visual effects are done in real time, post production is reduced, allowing brands to produce videos sooner.
Flexibility: The physical constraints of the material world no longer limit creativity. Are you ready to film a car commercial on Mars? Virtual production makes it possible.
Case Study: Mahindra’s Thar Ad
Mahindra’s Thar campaign (2023) used virtual production to take viewers on a wild ride through deserts and mountains in the comfort of a studio. This blend of physical and digital was a particularly captivating ad and no one ever suspected that much of it was not shot on location.
How Media Marketing In India Can Change Through Virtual Production?
Virtual production creates opportunities that were once unheard of for Indian media marketers. From hyper-realistic product demos to brand films, the technology allows marketers to redefine the way we engage.
Virtual Events and Experiences
Virtual production, particularly after a pandemic or when digital events take hold, can alter how brands communicate with their audiences. Suppose you’re having an interactive product launch where the host feels like he’s navigating a virtual reality simulation of your product’s internals. It is no longer science fiction. It’s already happening.
Companies such as Tanishq have leveraged virtual production to create 360-degree, in-depth experiences for their jewelry collections, giving potential customers a way to test out products that traditional advertising can’t.
Virtual Production in India: The Problems Of Virtual Production
Virtual production is beneficial, but not without its challenges, particularly in India.
Key Challenges:
Big Startup Costs: It’s very expensive to initially install a virtual production studio with LED walls, motion capture suits and real-time rendering engines.
Technical Knowledge: Virtual production requires a crew that is conversant with traditional cinema and emerging digital technologies. India lacks the expertise to make use of these tools.
Curve of Adaptation: Indian filmmakers and brands have already started working with virtual production but most are still apprehensive about the learning curve of virtual production.
But with more advancing technology, those difficulties will likely fade away. First responders will have the advantage of learning the tricks and techniques while their counterparts are playing catch up.
The Changing Face of Indian Cinema and Virtual Production.
Digitality is the filmmaking future of India. The technology for virtual production will continue to evolve, and Indian filmmakers and brands will be equipped to produce globally competitive content.
Indeed, the Indian film industry is already getting praise for its digital innovation. Companies such as Amazon Prime and Netflix are not only scouring the nation for content, but also for new production methods. Digital production will be an integral part of this transformation, as Indian makers will be able to tell grander narratives unbounded by the traditional filmmaking process.
Soft Pitch – Reset Media
As India gets an early grip on these new technologies, aggregators such as Reset Media lead the way in assisting brands and filmmakers to work with the virtual production process. Whether it’s a beautiful advertising campaign or the opportunity to find innovative ways to present your brand story, Reset Media provides the skills and tools to get the job done.
Conclusion
Virtual production is not only the fad, but also the future of Indian film and media promotion. While brands and filmmakers have yet to realize how powerful this technology could be, we’re only scratching the surface. It’s possible now to create whole worlds from the privacy of a studio, and for those who can accept it, the possibilities are endless.
So, whether you’re a brand looking to launch your next sensational story or a filmmaker seeking to take your creative to the next level, virtual production provides a revolutionary solution.