10 Biggest Mistakes Brands Make in Video Marketing and How to Avoid Them

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Most videos get consumed on smartphones. If your video isn’t multi-device friendly, people will skip it the moment it starts. Always utilize mobile friendly formats, readable captions, and content that loads quickly.

1. Not Mobile-Friendly

Credits: FLUX-schnell

If your video is uninteresting or slow in the first few seconds, people will definitely scroll away. Start with something exciting like a statement, question, or visually appealing imagery in order to truly grab a person's attention.

2. Boring Start

Trying to say too many things in one video confuses viewers. Instead of overwhelming them, focus on one clear message. Keep it short, simple, and to the point so that people can easily understand and remember it.

Credits: FLUX-schnell

3. Too Much Information

Without keywords in the title, tags, and description, your video will never be found. To reach the appropriate audience and receive more views, make keyword phrases to enhance search ranking.

Credits: FLUX-schnell

4. No Keywords

In the absence of instructions, people will most likely not perform any actions. Ensure that a strong call to action is added, such as “Follow us”, “Subscribe now”, or “Visit our site” to nudge them towards the intended action.

Credits: FLUX-schnell

5. No Clear Action

Dark, blurry, or shaky videos look unprofessional and turn viewers away. Use good lighting, a steady camera, and clear audio to make your videos look high-quality and engaging for a better viewing experience.

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6. Bad Video Quality

If you don’t understand what your viewers like, they won’t watch. Research their interests, preferred video length, and style, then create content that fits their needs to keep them engaged.

Credits: FLUX-schnell

7. Not Knowing Your Audience

One video can be transformed in different ways: short clips for social media, blogs, ads, or newsletters. I would recommend repurposing videos to reach a greater audience without having to create new videos each time.

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8. Not Using Your Video Again

Posting a video isn’t enough. If you ignore comments, you miss a chance to connect with your audience. Replying to viewers makes them feel valued, increasing engagement and boosting your content’s reach.

Credits: FLUX-schnell

9. Not Replying to Comments

If you don’t track views, likes, shares, and watch time, you won’t know what works. Regularly check analytics to see what’s effective so you can improve your next videos and get better results.

Credits: FLUX-schnell

10. Not Checking Result

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Thanks for Reading

Credits: FLUX-schnell