10 CTA Placements That Get Clicks in Brand Videos

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Place a CTA within the first 10 seconds to catch attention early. Many viewers drop off quickly, so an early CTA can grab them before they get distracted or decide to stop watching your video completely.

1. Start With A Tease

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Dropping a CTA halfway through the video works great. At this point, viewers are still focused, interested, and ready to take action before losing energy or getting bored by the remaining content.

2. Mid-Video Invitation Works

Always place a direct CTA in the final 10 seconds. Endings stay fresh in memory, so a clear message asking viewers to subscribe, visit your site, or buy something leaves a strong final impression they’ll remember.

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3. End Strong And Clear

Pinning a small CTA in the top-right corner during the video is smart. It stays visible without annoying viewers and is perfect for mobile users who can easily tap it if they get convinced before the video even ends.

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4. Pin It In Corner

Adding a soft button mid-scene lets ready viewers click without waiting till the end. It’s a low-pressure way to give them an option if they already like what they see and want to take action right away.

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5. Overlay Mid-Scene Button

Using voiceovers to remind viewers about the CTA during emotional moments works like magic. A calm, persuasive voice asking to click feels more human, more trusted, and drives better results than silent text alone.

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6. Use Voiceover Reminders

Place a clean and simple CTA at the bottom third of the video screen. It won’t interrupt the video flow but still gets noticed easily, especially during explanations, tutorials, or product demonstration scenes.

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7. Feature In Lower Third

Trigger a pop-up CTA during big, exciting reveals. When viewers feel amazed or excited, they are much more willing to click right away because emotions push people to act faster without overthinking it.

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8. Pop-Up During Reveal

Smartly weave your CTA into the story. Instead of interrupting with a random pop-up, make the CTA feel like a natural next step in the story so viewers trust the flow and follow your call-to-action easily.

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9. Integrate Into Storyline

Use the replay button creatively by adding a CTA after someone watches the video once. If they hit replay, they already like your video, so offering something extra makes them more likely to click and engage.

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10. Replay Button Smart Use

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Thanks for Reading

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