10 Split Test Ideas to Improve Video Sales Performance

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Start your video in different ways—like a question, fun fact, or bold statement. The first 5 seconds are super important to grab attention and stop viewers from skipping or scrolling away too fast.

1. Try Different Video Starts

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Test different thumbnails—use faces, bold words, or product photos. A strong thumbnail can make more people click your video before they even watch. It’s like a poster that invites viewers in.

2. Change the Thumbnail Look

Test asking viewers to take action at different times—at the start, in the middle, or near the end. Some people act quickly, while others decide after watching more of the video.

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3. Move the CTA Around

Make one version with a voice explaining things and another using only on-screen text. Some people like to hear the message, while others prefer reading when they watch videos.

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4. Use Voice or Text

Try background music that’s fast, slow, or none at all. Music can help set the mood and keep interest, but if it’s too loud or wrong for the topic, it may make people lose focus.

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5. Test Different Music

Create videos of different lengths—like 30, 60, and 90 seconds. Short videos are great for quick ads or social media, while longer ones are better for explaining more details.

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6. Try Short and Long

Focus on different benefits of your product—speed, cost, durability, or style. Test which one connects most with your audience to get more interest and sales from your video.

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7. Show Different Product Sides

Use a friendly and fun voice in one video and a serious or straight-to-the-point style in another. People react differently based on how the message feels and how much they relate.

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8. Change the Speaking Style

Let a well-known influencer speak in one version and someone from your company in another. Influencers may attract attention, but your team might feel more trustworthy or real.

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9. Use Influencers or Staff

Try showing reviews with talking customers, short quotes, or happy reactions. All these ways build trust, but testing which one feels most real can help people believe and buy.

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10. Show Testimonials Differently

8 Video Scripts That Consistently Convert Viewers into Customers

Thanks for Reading

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