10 Video Advertising Trends That Will Skyrocket Engagement in 2025

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

AI will help create ads that feel like they were made just for you, by understanding your preferences and showing you content tailored to your interests, making your ad experience more engaging and effective.

1. AI-Driven Personalization

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Interactive videos allow you to click, choose, and even play games within the video. These experiences make you feel involved with the brand and turn passive viewing into active engagement, boosting excitement.

2. Interactive Video Content

Shoppable ads make it easy to buy products directly from the video. If you see something you like while watching, you can purchase it immediately, reducing the steps between discovering and buying a product.

Credits: FLUX-schnell

3. Shoppable Video Ads

Brands will share videos created by real customers to showcase how their products work in everyday life. This authentic content helps build trust and makes the brand feel more genuine to potential buyers.

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4. User-Generated Content (UGC)

AR ads will allow you to virtually try products, like clothes or furniture, before buying. This immersive experience helps you visualize how the product will fit into your life, making the buying decision easier.

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5. Augmented Reality (AR) Experiences

Short videos, like TikToks or Instagram Reels, will continue to rise in popularity. These quick, punchy videos grab your attention fast, delivering a brand's message in a fun, engaging way without wasting time.

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6. Short-Form Video Dominance

360-degree video ads let you explore a product from every angle. You can interact with the video and examine items closely, making it a more immersive and exciting experience, keeping you engaged for longer.

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7. 360-Degree Video Ads

Ephemeral content is short-lived and disappears after a while. Brands will use these temporary videos to create a sense of urgency, encouraging viewers to act fast and engage before the content vanishes.

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8. Ephemeral Video Content

Live streaming allows brands to interact with audiences in real time. Whether it’s behind-the-scenes content or live product demos, this instant connection builds trust and makes the brand feel more personal.

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9. Live Streaming Integration

Brands will highlight their eco-friendly practices in video ads. By showcasing efforts like reducing waste or using sustainable materials, they will connect with environmentally-conscious customers and build loyalty.

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10. Sustainability-Focused Messaging

10 Ways AI-Powered Videos Are Transforming Brand Advertisements

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