8 Types of Social Proof That Work Best in Brand Videos

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Show influencers using your product. Their followers trust them, making it easier for potential customers to feel confident about your brand and encourage them to make a purchase.

1. Influencers Build Trust

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Include real customer reviews in your videos. Hearing positive feedback from others makes viewers feel more comfortable choosing your brand and reassures them they’re making a good decision.

2. Customer Reviews Shine

Have experts speak highly of your product. When trusted professionals endorse your brand, it helps build credibility and makes new customers more likely to trust and buy from you.

Credits: FLUX-schnell

3. Expert Endorsements Matter

Highlight social media engagement, like comments and shares. When people see others engaging with your brand, it signals that your product is popular and trusted, encouraging them to check it out.

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4. Social Media Buzz

Use numbers like “50,000+ satisfied customers” or “95% approval rate” to show your brand’s popularity. Numbers help establish trust and make your product feel more reliable to potential buyers.

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5. Numbers That Convince

Share videos from real customers using your product. These honest, relatable clips show how your product works in real life, helping new customers feel more comfortable trying it themselves.

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6. User-Generated Content Win

If your product has been featured by the media, include clips or logos in your videos. Media coverage adds credibility and trust, making viewers more likely to believe in your brand.

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7. Media Mentions Impress

Show crowded events or busy locations to create excitement. When people see that many are interested in your brand, it encourages them to act quickly and try your product before it’s too late.

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8. Crowd Shots Work

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Thanks for Reading

Credits: FLUX-schnell