8 Video Scripts That Consistently Convert Viewers into Customers

[{"selector":"#anim-8b282dd8-9c01-4f70-91de-1ecede04ed68","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e037d5a1-f5b3-4209-850f-c292b7df6523","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4824.78608%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reviewed by: Karan Bhasin Written by: Aquib Nawab Credits: FLUX-schnell

1. Start with a Hook

[{"selector":"#anim-45d9b4b6-9685-4dfb-92eb-552ad7d83188 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-22076878-d8f5-4030-a28f-42b51d181063","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e8a36e5-c129-4a23-b8a2-fd7ab25c3f4a","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f3942bc-59e9-4888-a4e8-0788c9fe5e56","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfdd2a67-3708-43c4-8c83-ec110075e0aa","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae3b677e-b563-41ed-8370-6b1333c5b3d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a19b482-6b4e-4615-87f2-9591806b7276","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell The first few seconds are crucial. Grab your viewer’s attention with an exciting statement or a surprising question. This hook will make them want to keep watching your video until the end.

2. Tell a Simple Story

[{"selector":"#anim-d3a6920f-b99d-49ba-af31-955409a4c1f7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6dfd3336-758d-4666-82e9-af310f0239a9","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d943eadb-80ff-4b57-b581-72b73f902274","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-763c6fe7-d738-47bc-bb35-ac93397849fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c07a08d-1dfe-41be-83a6-328bef31c69e","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f268b0b-2186-4b70-bc43-67c40bf86939","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a12e53a-0abb-42d0-8ccb-ff82fd14a0b1","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Stories are powerful. Share a relatable story that shows you understand your audience’s struggles or desires. When viewers connect with the story, they’re more likely to trust your product or service.

3. Show the Benefits

[{"selector":"#anim-7339458b-fbe8-46b9-abac-3424962ee7af [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-35761099-ef01-45cc-9602-5f8952e1e797","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40956284-8558-469e-8360-d3c25b0d9bd5","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-983f057b-046e-42a3-84b0-7a175bd63f4d","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0f483ca-71ed-4acc-8241-e26b07e1d782","keyframes":{"transform":["translate3d(-340.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3da6203d-6de7-4b14-96ab-efc8c5deb844","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48ed6f12-55ec-4cd4-9311-8c9e94ff2acd","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instead of listing features, focus on how your product improves lives. Explain how it solves a problem or meets a need the viewer has, helping them see its value in a way that matters to them. Credits: FLUX-schnell

4. Use Reviews and Testimonials

[{"selector":"#anim-306d04d3-0c63-4b18-8bb5-7effdd1145c6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c7c1dae9-5d75-4146-8304-e047ac4518fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef7512a1-d33e-4ccb-bb52-d0b84d39b86c","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f43d28aa-f906-4384-a7b7-3576fba6520b","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1be22530-153e-4d13-837f-9a240866dad1","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdeda498-0ca5-4a26-bda3-415c2dc9d2b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1e86be4-062e-48a9-9010-404ce9da41b1","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] People trust others’ opinions. Show positive reviews, real customer stories, or endorsements from influencers to prove your product works and build trust with your audience. Credits: FLUX-schnell

5. Create Urgency

[{"selector":"#anim-278eed7b-5aa5-4350-a076-bd58f0752646 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7ed5da8a-e8e0-48f7-8fa6-e8156ae0407a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfd64c65-e23c-4b82-b65b-2e68e1c6c819","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b144172-d208-478d-b6db-ae6c5612636e","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2e6f2b3-9b9b-4015-9cc1-b0ae4bd98450","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32797f9b-6530-40f3-a009-cc605f0a3227","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b8b8042-28e6-431e-9c27-07ed2aeda72d","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Encourage quick action by making viewers feel they might miss out. Mention limited-time offers, discounts, or low-stock alerts to create a sense of urgency that motivates them to act fast. Credits: FLUX-schnell

6. Have a Clear Call to Action (CTA)

[{"selector":"#anim-4c319389-8c87-4c86-99b5-addb3e62e026","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f161b5ca-87ee-4f61-be93-59beb2315ba1","keyframes":{"transform":["translate3d(115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc787510-49fb-43fc-834d-9269597ead09 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-73c8f51a-3571-4c6c-88bc-8cba0745c932","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e76d1d90-2f1e-4c8d-ae3e-a1d23e0ffb5c","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68938039-750a-4f50-a488-7825d350a2eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec2db2b7-85b2-458c-86b5-4f42273fde65","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Be clear with your call to action, like “Buy Now” or “Sign Up Today.” A simple and direct CTA guides viewers toward the next step, making it easy for them to take action. Credits: FLUX-schnell

7. Show a Problem and Solution

[{"selector":"#anim-8e5b20a0-7b74-4b25-aabb-ce036f4dff75 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1ebbe99d-2373-44af-aca9-679b1c057ea1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b790401-2694-43cb-a50a-3e2a32b3a461","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-045310a3-102e-432b-8e1b-4ed9ebf9676f","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-861de823-507e-416b-8c61-67d1ebf5f14a","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86671e3d-2edc-41c9-91c5-af53589da4ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a069655-3228-4586-8ea3-9fce8af794e8","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Introduce a common problem or frustration your audience faces, then offer your product as the perfect solution. This approach helps viewers see how your product makes their lives easier. Credits: FLUX-schnell

8. Keep It Short and Simple

[{"selector":"#anim-1d8df967-a68e-416b-b634-0fa7bab0dc2f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f3fc027-aea1-4090-8f04-fbb2f39fc621","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ca7bfca-05d5-4051-ad47-42e50bad36b1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f1233ecd-60b4-4fa5-bf78-35099419c9ed","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-870ff848-776a-4b08-8adb-8070939dadf2","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0e58ef5-129d-4c69-a274-6b435c87d97a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-becdd5ce-bda3-4129-ab1e-95e7d04fab78","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] People have short attention spans, so keep your video concise and focused. Deliver the key message in a brief time, avoiding unnecessary details to maintain viewers' attention. Credits: FLUX-schnell

8 Storytelling Hacks That Drive Video Ad Conversions

[{"selector":"#anim-478d9262-b624-4872-ab59-1db186fb9be9","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-64ffdc43-9463-4c33-9c86-a9f006476f13","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-918819e9-048f-4799-9540-b73528003b43","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8d1537b-d35f-4ce6-b04f-9b7ea7dfe295","keyframes":{"transform":["translate3d(118.98735%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0b4a6b6-a66a-482f-b8d9-9ce88d14809f","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d8fbe67-e128-4ffd-9108-cdef161dac2e","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4809.40168%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c04b97b-9e50-457e-a375-fd70fe1b757e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(5.151172980865477%, -21.889797722343836%) scale(1.4504504504504505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9ff215d5-f035-4add-a28c-ea52e5e4ffca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Explore Now