9 Best Practices for Creating Compelling Video Testimonials and Reviews

Written By Aquib Nawab Credits: Canva

1. Promote Your Testimonials

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2. Choose the Right Customers

[{"selector":"#anim-0823c500-872a-4a27-8f0a-01f166f12e2f","keyframes":{"transform":["translate3d(117.52577%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35811714-6206-4390-a07a-9e63d8492cac","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cf2b8fc-393b-4950-955a-e2e267147d08","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-80f720ef-11ad-4be9-8f44-132d6ea78d4e","keyframes":{"transform":["translate3d(-125.45454%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b688c3ae-1a9e-4bb6-bd91-59be2a51ba8e","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9ec056b-297b-4195-882b-850337bc1c22","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7fed5e19-0ccf-4969-8b3f-1b34d8c59205","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f4ca3de-e2da-49e3-a123-b7142b04f835","keyframes":{"transform":["translate3d(0px, 615.87379%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ba4a415-1c26-4153-8a94-16be61392334 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.499999772451451%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Choosing the right customers is vital for impactful testimonials. Opt for those with positive experiences who are engaging and articulate, representing your target audience to enhance relatability. Credits: Canva

3. Prepare Your Customers

[{"selector":"#anim-9de6af8e-1542-4279-bed8-ab92cc8de9ac [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.867647062743936%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-44fc7f4f-dde6-48e3-a307-f0cbef2e93c8","keyframes":{"transform":["translate3d(-122.69736%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bcb90d2-5a75-478c-8877-c82dc9229d40","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-114ed60d-8ce1-4141-8b00-59768deb52aa","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-075265c3-3b14-45cb-813d-59b9bfcbeeb2","keyframes":{"transform":["translate3d(123.82672%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d5fc32d-03f0-44a7-8869-ad9e19e82dc3","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5eb36cc2-507b-4b4c-a333-9be5cdc56ece","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-51e50946-1462-44ae-b388-956e50fea112","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0db47061-4fe0-4ea2-aa83-68cc5356f537","keyframes":{"transform":["translate3d(0px, 781.48304%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Prepare customers for testimonials by giving them questions or talking points. Encourage honesty and authenticity for genuine resonance. Remind them to focus on personal experiences for credibility. Credits: Canva

4. Set the Right Environment

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5. Keep it Concise

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6. Ask the Right Questions

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7. Encourage Storytelling

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8. Include Captions and Subtitles

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9. Showcase Your Product/Service

[{"selector":"#anim-df5f938e-d750-487f-9915-4889fd82a0e7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-11.764705881204703%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cfb58920-b061-4046-911f-e8c960b89b1c","keyframes":{"transform":["translate3d(-122.69736%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67b41ef3-eaef-4a56-a6c5-33cdf71ad2db","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-299bdb66-d653-4e54-b13e-c09acfa6a6c0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f3c624a3-5615-493d-90ec-467c16a81c09","keyframes":{"transform":["translate3d(123.82672%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6361d70-1170-451d-a09b-c77806b3e29f","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94ce874b-c198-41e1-9a2a-9b4ee371cb27","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-55700c60-cd8b-4103-aabc-9c53e5d4aaf1","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5fc719a-9fff-4859-b118-a7725025013c","keyframes":{"transform":["translate3d(0px, 641.48271%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Show, don't just tell. By including footage of your product/service in action, you demonstrate its value firsthand. This visual reinforcement strengthens testimonials by illustrating how your offering directly addresses customer needs, ultimately enhancing their lives. Credits: Canva

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