9 Actionable Tips for Repurposing Video Content Across Multiple Platforms

Written By  Aquib Nawab

Credits: Canva

1. Create Short Clips for Social Media

Get more views on your videos by making them shorter and sharing interesting parts of them. Then, post these small clips on Instagram, TikTok or Twitter. Just make sure to tell people that they can find out more if they watch the whole thing.

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2. Transform Video Content into Blog Posts

Convert a footage into an article by writing down the speech included in it. Elaborate more on important matters and provide more details as well. Also, SEO optimizes the post to increase organic traffic.

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3. Develop Engaging Infographics

To make better infographics, find the most interesting numbers and quotes from your video. You can create visually stunning infographics through tools such as Canva or Venngage. On social media, embed them into blog articles.

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4. Publish Podcast Episodes

Make podcast episodes by separating the sound from your videos. Polish the sound so it’s clear and doesn’t have any references to visuals. Upload this as a podcast episode on platforms such as Spotify or Apple Podcasts.

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5. Create Instagram Carousels

Break up the most important parts of your video into chunks that can easily be understood and make an Instagram carousel. Make an Instagram carousel with interesting text overlays and visuals. Get people to swipe through it and share what they think.

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6. Utilize LinkedIn Articles

Use LinkedIn Articles by reusing your video content into a professional LinkedIn article. Share insights about the industry, case studies, and thought leading pieces. Participate in conversations with people in your professional network and spark meaningful discussions.

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7. Build an Email Newsletter

Compose an email newsletter by choosing the finest times from your video content. Establish an interesting e-newsletter with text, images as well as video clip thumbnails. Drive web traffic back to your site or YouTube channel.

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8. Host Live Q&A Sessions

Invite your audience to a live Q&A session about your video content. Answer their questions in real time and give more information. You can also use the live session for future videos or blog posts.

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9. Collaborate with Influencers

To make unique visual content, collaborate with influencers. In order to attract more followers and extend your audience base, use their fanbase. Utilize the content you have created together on different social media sites for better results.

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