10 Augmented Reality Video Ads That Shocked Audiences

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

IKEA’s AR app let people place virtual furniture in their real rooms using a phone. It helped them see how a sofa or table would actually look before buying. Many were surprised by how real and useful it was.

1. IKEA’s Room Reality

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At a London bus stop, Pepsi made the glass look like a real street—but with aliens, tigers, and UFOs using AR. People thought strange things were really happening and reacted with shock, laughter, and awe.

2. Pepsi’s London Portal

Burger King’s AR app let users scan McDonald's posters, and they appeared to burn away—showing a Whopper ad underneath. It was funny, bold, and got people talking about fast food in a new, smart way.

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3. Burger King's Burn Reveal

Nike used AR to hide special shoes in secret locations. Fans had to walk around with their phones to find and unlock the shoes. It turned buying sneakers into a fun real-world game that fans loved.

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4. Nike’s Sneaker Drop

AMC put a screen in New York that used AR to turn people into zombies as they walked by. It was creepy, fun, and totally unexpected—just like the zombie show. People were shocked and then laughed.

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5. AMC’s Walking Dead Fright

WWF placed an AR polar bear on melting ice in the middle of cities. It made people stop and think about climate change. The bear looked so real, people felt sad, worried, and more aware of the issue.

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6. WWF’s Melting Ice Bear

Sephora made a mirror that used AR to let people try on makeup without touching their face. It looked super real and helped users find the perfect shade. Shopping for beauty products became much easier.

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7. Sephora’s Magic Mirror

The New York Times app let people use AR to see the surface of Mars inside their homes. Living rooms turned into space. It was a fun, smart way to teach people about Mars without ever leaving the house.

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8. New York Times Mars

Hyundai made an AR tool that let people place a life-size car in their driveway or garage. They could walk around it and see every detail. It felt like visiting a real showroom, right from their phone.

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9. Hyundai’s Showroom Anywhere

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10. Netflix Stranger Things Rift

Netflix made an AR effect that opened creepy portals from the Upside Down in real places. Fans could walk around and feel like they were inside the show. It was scary, cool, and super fun to try.

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Thanks for Reading

Credits: FLUX-schnell