10 Augmented Reality Video Campaigns That Enhanced Brand Visibility

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Pepsi turned a bus stop window into a surprise screen showing aliens, wild animals, and disasters. The fun AR trick amazed people, went viral, and made Pepsi even more popular worldwide.

1. Pepsi’s Magic Bus Stop

Credits: FLUX-schnell

Burger King’s app let users "burn" rival ads using their phone. After burning, they got a free Whopper coupon. This smart, fun campaign got people excited and helped increase app downloads massively.

2. Burger King’s Ad Burner

IKEA’s AR app let people place virtual furniture in their homes before buying. This made shopping easier, helped customers make better choices, and reduced the number of returns significantly.

Credits: FLUX-schnell

3. IKEA’s Try-Before-You-Buy

Toyota used AR to let users explore their cars from home. They could check interiors, open doors, and see features in detail. This interactive tool helped people make confident car-buying decisions.

Credits: FLUX-schnell

4. Toyota’s Virtual Car Tour

Sephora’s AR tool let customers try on lipstick, foundation, and more using their phone camera. This helped them pick the right shades, making online shopping easier, faster, and more enjoyable.

Credits: FLUX-schnell

5. Sephora’s Makeup Tester

Coca-Cola added AR magic to holiday bottles. People could scan them to see Santa come to life on their screens, making the festive season more special and increasing brand engagement worldwide.

Credits: FLUX-schnell

6. Coca-Cola’s Christmas Bottles

L’Oréal’s AR tool let users see how different hair colors would look before dyeing. This made choosing colors easier, helped boost confidence in decisions, and increased online beauty product sales.

Credits: FLUX-schnell

7. L’Oréal’s Hair Color Preview

Adidas used AR to launch exclusive sneakers. Fans had to find hidden city spots to unlock and buy limited-edition shoes. This fun and interactive game created massive hype and instant sell-outs.

Credits: FLUX-schnell

8. Adidas’ Hidden Sneaker Hunt

Netflix turned billboards into spooky AR screens. When people scanned them, they saw eerie scenes from Stranger Things, creating a thrilling experience and boosting excitement for the show.

Credits: FLUX-schnell

9. Netflix’s Stranger Things Magic

The NYT used AR to bring stories to life. Readers could see 3D images of athletes, war zones, and space stories, making news more immersive, engaging, and easier to understand than ever before.

Credits: FLUX-schnell

10. The New York Times’ 3D News

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Thanks for Reading

Credits: FLUX-schnell