10 Metrics to Track for a High-Performing Brand Video Campaign

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

View count shows how many times people have watched your video. The more views you get, the more people your message is reaching. It’s the first sign that your content is getting noticed and shared around.

1. View Count Surge

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Watch time tells you how long viewers are staying on your video. If they watch for longer, it means they are really enjoying the content and want to see more. This is a great sign of good quality content.

2. Watch Time Power

Engagement means how much people are reacting to your video—through likes, comments, and shares. High engagement shows people are connecting with your video and are interested in what you’re saying or showing.

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3. Engagement Rate Spike

Click-through rate shows how many people clicked on your link or button after watching the video. If this number is high, it means the video motivated viewers to take action, which is key for any brand campaign.

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4. Click-Through Magic

Bounce rate shows how many people leave right after your video starts. If your bounce rate is low, it means your video hooked them in the beginning and they found it interesting enough to stay and watch more.

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5. Bounce Rate Drop

Completion rate tells you how many people watch the full video from start to end. If many viewers are watching till the end, your story or message is working well and keeping them engaged all the way through.

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6. Completion Rate Win

Conversion rate tracks how many people take action like signing up, buying a product, or visiting a website after watching. This shows if your video is not just engaging, but also helping grow your business.

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7. Conversion Rate Boost

This shows which parts of your video people leave or skip. If many viewers drop at a certain point, it helps you fix that part in your next video so more people stay till the end and enjoy the full content.

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8. Audience Retention Flow

This tracks how many times your video is shared by viewers. A high number means people find it useful, fun, or interesting enough to share with their friends, which increases your reach without any extra cost.

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9. Social Share Lift

Traffic sources tell you where your viewers came from—like Instagram, YouTube, or websites. This helps you find out which platform is working best so you can focus your effort on what’s bringing in results.

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10. Traffic Source Insight

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Thanks for Reading

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