10 Brands Successfully Leveraging User-Generated Video Content

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

GoPro fuels its brand with thrilling user clips, from skydiving to deep-sea diving, turning customers into storytellers. Their UGC campaign makes every user a potential brand ambassador.

1. GoPro – Adventure Through Lenses

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Nike amplifies real athlete stories through its UGC campaigns, showcasing runners, gym-goers, and everyday achievers. Their hashtag challenges invite users to share inspiring fitness journeys worldwide.

2. Nike – Just Fans Doing It

Apple’s ‘Shot on iPhone’ campaign transforms users into brand creators, highlighting stunning photography and videos captured by everyday people, proving the camera’s excellence without traditional advertising.

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3. Apple – Shot on iPhone

BMW engages car enthusiasts by featuring real-life road trips, drifting clips, and scenic adventures from its customers. UGC strengthens its luxury image while fostering an aspirational community.

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4. BMW – Ultimate Drive Stories

Coca-Cola’s personalized bottle campaign encouraged fans to share joyful moments. UGC skyrocketed as people posted photos and videos of their named bottles, boosting emotional brand engagement.

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5. Coca-Cola – Share a Coke

Every holiday season, Starbucks ignites engagement with the #RedCupContest, inviting users to post creative coffee cup photos. This tradition turns customers into brand promoters with festive enthusiasm.

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6. Starbucks – #RedCupContest Buzz

Tesla leverages passionate owners who share road trip vlogs, performance tests, and unique Tesla experiences online. Their UGC-driven strategy fuels brand excitement without traditional marketing spend.

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7. Tesla – Fans Drive Content

Lush relies entirely on user-generated content to showcase its ethical beauty products. Customer testimonials, skin transformations, and DIY skincare videos drive authentic engagement across platforms.

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8. Lush – No Ads, All UGC

IKEA inspires home décor lovers by sharing real customer setups. UGC featuring personalized room makeovers and storage hacks highlights the brand’s accessibility and functionality.

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9. IKEA – Real Homes, Real Looks

Dove champions self-confidence by featuring unfiltered UGC that challenges beauty standards. Customers share raw, empowering videos, reinforcing Dove’s commitment to authenticity and inclusivity.

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10. Dove – Real Beauty Movement

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Credits: FLUX-schnell