10 Innovative Examples of Brands Using Interactive Videos

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Netflix made a movie where viewers choose what happens next. Each choice changed the story, making it unique for everyone. This interactive film kept audiences engaged by giving them control over the plot.

1. Netflix’s ‘Bandersnatch’

Credits: FLUX-schnell

Honda created a video with two stories. Pressing 'R' switched between a father’s normal life and his secret life as a cop. This creative storytelling highlighted the Honda Civic Type R’s bold personality.

2. Honda’s ‘The Other Side’

Dove’s video showed women picking between doors labeled “Beautiful” or “Average.” This campaign encouraged self-reflection and started conversations about self-esteem, confidence, and beauty standards.

Credits: FLUX-schnell

3. Dove’s ‘Choose Beautiful’

Burger King’s app let users scan and virtually "burn" competitor ads with their phone. Once the ad disappeared, they got a free Whopper coupon, making the experience fun while boosting brand loyalty.

Credits: FLUX-schnell

4. Burger King’s ‘Burn That Ad’

Toyota made an interactive video where users chose different routes, creating their own road trip. It showcased the car’s features while making viewers feel part of an exciting adventure.

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5. Toyota’s ‘Drive Your Story’

Coca-Cola launched an ad where people scanned it with their phone. Their screen filled with Coke, which they could redeem for a free drink. This blended advertising with real-world rewards.

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6. Coca-Cola’s ‘Drinkable Ads’

Maybelline used AR in its video, letting users try lipstick shades on their lips using their phone camera. This helped customers find their perfect shade before buying online.

Credits: FLUX-schnell

7. Maybelline’s Virtual Try-On

Samsung made an ad where users swiped to "unfold" content, just like their new foldable phone. This interactive approach showcased the phone’s unique design in a fun way.

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8. Samsung’s ‘Unfold Challenge’

Nike turned product testing into a game. Users ran on a treadmill while their digital avatar moved through a virtual world, making the Nike React shoe experience exciting.

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9. Nike’s ‘Reactland’

Walmart created interactive videos where users clicked on products shown in the video to buy instantly. This made online shopping simple by mixing entertainment with convenience.

Credits: FLUX-schnell

10. Eko & Walmart’s Shoppable Ads

10 Ways Interactive Videos Increase Customer Engagement

Thanks for Reading

Credits: FLUX-schnell