Building an Engaged Online Community Through Video - The Playbook

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

1. Tell Real Stories

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Share your brand’s true story or behind-the-scenes moments to build trust. People are drawn to authenticity, and when they see the real side of your brand, they feel more connected and loyal to you.

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2. Do Live Q&A

Go live and interact with your audience in real-time. Answer questions, discuss new ideas, and engage directly with your viewers. Live sessions build stronger relationships and help your community feel valued.

3. Encourage User Videos

Invite your community members to create and share their own videos related to your brand. This builds a sense of ownership and involvement, encouraging more people to actively participate in your community.

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4. Add Fun Features

Include interactive elements like polls, quizzes, and comment-driven actions in your videos. This allows your audience to participate directly, making them feel like a key part of your community’s journey.

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5. Offer Helpful Content

Provide videos that teach, solve problems, or offer tips your audience will find useful. When you help others, they are more likely to stay engaged and see your brand as valuable and trustworthy.

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Collaborate with influencers who align with your brand and appeal to your audience. Partnering with them increases your reach, boosts credibility, and shows your community you’re connected with key figures in the industry.

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6. Work with Influencers

7. Celebrate Your Community

Highlight the achievements and contributions of your community members. Whether it’s sharing success stories or celebrating milestones, showcasing their involvement encourages others to engage more actively.

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Share exclusive video content with your community members. Offering them access to VIP content, behind-the-scenes looks, or special updates makes them feel valued and increases their loyalty to your brand.

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8. Give Special Access

Run video challenges or contests that get your community involved. These activities create excitement, encourage sharing, and help spread your message while fostering a stronger sense of connection among members.

9. Start Fun Challenges

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Respond to community feedback or questions through video. By acknowledging their input in a personalized way, you show that you value their opinions, strengthening the relationship and making them feel heard.

10. Reply with Videos

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Tips to Create Mind-Blowing 360-Degree Videos That Your Audience Will Love

Thanks for Reading

Credits: FLUX-schnell